For many years, the discussion around ebooks has been tied to print: which is better, more efficient, more reliable—as if the two options were pit head-to-head on a vs. match. But let's be realistic, both formats are on the same team. Skewed rhetoric has made it seem as if the two compete with each other when in reality, both could be working in tandem to bring your book more exposure. When it comes down to it, authors want their books to be seen by as many potential customers as possible. Offering a print AND ebook version of your books is one way to do that and with IngramSpark's newest updates to ebook distribution, your ebook format is even more visible than ever.

Want to instantly capture readers? No matter who you are or what genre your book falls into—nothing beats getting engrossed in a book description that leaves a reader wanting more. Short and long book descriptions both serve a purpose—to make you and your book look good. Before you start writing, here are a few things you need to know.

We appreciate you being a contributing member of our IngramSpark community. We are dedicated to offering our authors and publishers a secure and quality self-publishing experience. We are also fully committed to bringing value to the many relationships that are managed through our expanded distribution network of bookstores, libraries, and independent publisher associations. Part of the success of our distribution network that you rely on is directly reflected in gaining and maintaining the trust of our retail partners in the IngramSpark content we provide them.

Mark Twain once said, "The time to begin writing an article is when you have finished it to your satisfaction." That may sound like a tall task, but you already know that writing is hard work and the hardest part of the process is the editing. If you want to help yourself get through your revisions faster and with more confidence, follow these essential writing tips when working on your first draft.

In the age of digital media, everybody and their brother has the capability of reading books online and on digital devices. But what if you want your books to exist in the flesh (or, in the print)? If you’re one of the many authors who dreams of holding their book with their own two hands, we’ve got the information you need to succeed. You can create and print a book, then make it available through online retailers such as Amazon, Kobo, B&N, and Apple, as well as local brick-and-mortar bookstores and libraries, by following these general guidelines:

Technology has made it easy for authors wondering how to self-publish a book. Self-publishing offers a cost-effective way to share your book with the masses and make a bit of money off of your writing. Whether you are hoping to self-publish a print book or electronic version, here are eight tips on how to self-publish a book.

When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.

Before your electronic content can be sold, it must first be uploaded into a portal so that it can be processed and then distributed to online retailers. There are a few rules that must be followed to ensure the successful processing of your content with IngramSpark.

When it comes to self–publishing a virtual title, one of the key questions that most authors come across is "how do I price my ebook?" While there's no one right answer to this task, there are a few wrong ones to keep in mind. As silly as it sounds, the goal is to price your ebook like an ebook. What does that mean? Well, for example, $99.99 is probably way more (unless you’re selling a college–textbook) than any potential customer would be willing to pay for an ebook. On the other hand, a virtual price tag of $14.99 will all of sudden widen your customer base and potential sales. Long story short, the best way to succeed with your ebook pricing strategy is to think like a reader.

After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive. However, offering a discount is an excellent way to expand your reach in the book distribution channels. Discounting your book can help get it picked up by retailers. Here's how.