Marketing plays a huge role in any book’s success, but this is especially true for self-published books. Before you publish a book (or before you even start writing it!), it’s important to think about who you’ll be selling your book to—and how. Digital marketing is constantly changing, and it can be tough for authors to keep up with the top trends. We've rounded up the top digital marketing strategies to help both new and savvy indie authors understand how to market self-published books.

After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive. However, offering a discount is an excellent way to expand your reach in the book distribution channels. Discounting your book can help get it picked up by retailers. Here's how.

2019 is the year of exciting improvements to the IngramSpark website! We have a lot of things in store to help you get the information you need faster and more successfully manage your books' upload, distribution, and beyond. Read on to learn what's newly available today and what's still to come!

If you’re new to the publishing world, book returns may be a bit of an elusive concept. While print on demand services and digital innovations have helped the book business better predict book demand, returns are still an inevitable part of the bookselling process if you’ve chosen to make your book returnable with IngramSpark. We’re here to help you better understand why book returns occur, and help prepare you on how to handle book returns with IngramSpark.

If you intend to make a business out of self-publishing a book, be sure you understand the key elements to the book publishing process. Once you have an understanding of these basic publishing terms, you’ll be more prepared to succeed in this business we call the book business.

2019 is here, and with it comes a fresh sense of excitement in the air! As we look toward this new year, it's only natural to take a moment and celebrate some of the best and brightest ideas from 2018. The verdict is in—here are your top seven most loved self-publishing blogs from IngramSpark last year! 

As the holiday season winds down, there’s a new sense of excitement in the air. This is the year that you’re going to publish a book. You’ve thought about it for months, maybe even created goals around writing, networking, and creating a fan-base; but you still haven’t published a book. We get it – life happens, and maybe writing isn’t your full-time job (yet). Now is the time to take a leap and go for it. For all of you aspiring authors ready to take the plunge, we’ve put together a list of New Year’s Resolutions for writers that will make your dream to publish a book in 2019 a reality.

A crucial element of your book marketing and sales strategy needs to be making your book easy to categorize and discover. You achieve this with good book metadata. Successful self-publishers know how to incorporate as much quality metadata as possible into their publishing strategy, and while you don't have to include all of the following elements, consider incorporating those that are applicable to your book and your potential audience. Following are the metadata components that impact book sales most.

When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.

Considering converting your print book into an ebook? Offering your book in multiple formats is one of the easiest ways to reach more readers. While some readers prefer to read in the print format, there are some who prefer to read ebooks only. Not offering your book in ebook format, is a guarantee your content will never reach them, so why limit your book's distribution?