Reddit isn’t like other platforms. It’s not a marketplace, a feed, or a digital stage—it’s more like a friendly chat. And if you’re a self-published author trying to promote and sell your book on Reddit without first understanding the culture, you’ll be ignored at best—banned at worst.

But that doesn’t mean Reddit isn’t a valuable tool for you. In fact, when approached genuinely and with patience, it can become a terrific way for you to build trust, credibility, and yes—eventually gain readers.

Here’s how to use Reddit as a self-published author the right way…

Launching a book is exciting, but it can also get expensive quickly. Between editing, design, printing, and marketing, the costs can pile up before your first copy even hits the shelves. The good news? You don’t have to foot the bill all on your own. There are tons of creative, community-driven ways to fund your book launch without draining your savings.

Your guide to some of the most prestigious and indie-friendly opportunities this year and next.

For self-published authors, book awards and contests offer recognition, credibility, and new readers. Winning or being a finalist can boost sales, attract media, and open new opportunities. While self-published books were once excluded from such competitions, the industry now offers many more opportunities. 

Writing humor is a skill that can be learned. This is good news for those who've never been designated the funny one in any group. But we all have a sense of humor; we love to laugh and make people laugh and, with the advice here, you’ll have the framework for writing a book that does just that.

If you’ve spent any time reading through our blog posts or learning about the self-publishing industry, you know how important it is to get reviews for your book. Reviews increase credibility, improve discoverability, and influence potential readers to pick up your book. In light of these many benefits, you should consider running a book review campaign, which involves strategically gathering and promoting reviews for your book. Follow the steps below to create an effective campaign that'll get your book in front of readers and increase book sales.

When growing your book’s visibility, engagement, and ultimately, sales, accessing the right audience is a must. There are over 5 billion internet users in the world today with an average of almost half a million new users every 24 hours.

The market for ebooks is growing: By 2027, Statista projects the number of e-reader users to grow to 1.1 billion, resulting in an expected revenue of $15.33 billion in the ebooks market. If you've not yet considered creating an ebook version of your print book, now is the time. As a self-published author, it's essential for maximizing success in today's digital-driven market. 

At IngramSpark, we talk a lot about marketing, and for good reason. It’s a vital part of selling your book and becoming a successful self-published author. Our guides and blog articles delve into the how’s, when’s, and where’s, but it’s also really helpful to know what resources are out there to help you accomplish a well-thought-out and planned marketing strategy.

Have you been through an experience that you want to share with the world? Do you have solid advice on surviving a journey that you're sure will be helpful to others? Writing a book can not only be therapeutic for the author, but there are also countless individuals facing challenges or seeking solutions who are eager for advice from someone who understands their struggles.

In today's digital world, metadata is the "secret sauce" for making your book discoverable. It's the hidden magic that helps readers find your book among the millions available online. While it might seem like just a technical detail, it's actually a fantastic marketing tool that can broaden your book's reach, boost your sales, and connect you with your ideal readers.

After you've put so much of your heart and soul into creating the perfect story, you do not want to neglect the power of your metadata. You want to call attention to what makes your book special, and make sure that everyone who might be interested in reading it will know that it exists. In this article, we'll dive into some often-overlooked aspects of metadata that can really make a difference in getting your book noticed and boosting your sales.