IngramSpark Staff

Hi there! It's your friendly IngramSpark staff here, happily sharing a wealth of publishing knowledge with people from all walks of the self-publishing biz.
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Recent Posts

Making Your Book Returnable

Historically, publishers grant booksellers the right to return overstocked copies of books. These books are considered “returnable”. Although, online retailers are less selective than brick and mortar stores in regards to whether a book is returnable, typically, brick and mortar stores will not order a book unless it is returnable, so IngramSpark supports standard industry conventions by allowing publishers to designate whether or not their titles can be returned. 

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The Difference Between a Long and Short Book Description

Want to instantly capture readers? You’re going to have to hit a home run with your book description. No matter who you are or what genre your book falls into – nothing beats getting engrossed in a book description that leaves a reader wanting more. Short and long book descriptions both serve a purpose – to make you and your book look good. Before you start writing, here are a few things you need to know.

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IngramSpark Self-Publishing Awards

In the past decade alone, opportunities to self-publish a book have become vast and plentiful. We’ve been incredibly blessed to play a role in the continued growth of the self-publishing industry, are happy to see it thriving, and are making efforts to continually push it forward every day. And while it’s wonderful to get props for our efforts, what drives us is helping people across the globe share their stories, dreams, and passions.

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7 Facts About Book Metadata

Book metadata is important to your book's categorization, discovery and overall book sales. It should be part of any author's overall book marketing strategy, and successful self-publishers know how to incorporate as much quality metadata as possible into their sales plans. Following are seven facts about book metadata to keep in mind.

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Ebooks vs Print Books

The ebooks vs print books debate is a very popular one within the publishing industry. There are loyalists on both sides. There are people who believe that print books are dead (which they've said for years now . . . definitely not dead; very far from dead). And with a normalization in ebook sales, some are saying it's time to ditch the digital format (also false). We believe in both formats and here's why.

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BookCon 2017 Offers

BookCon and BookExpo offer tons of opportunities to make valuable connections, see what’s new in publishing, and hone your trade. And beyond that, you get the chance to meet face-to-face with your favorite self-publishing partners, us!

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8 Components that Influence Book Sales

When it comes to selling your book the bottom line is – well, the bottom line. Let's face itthe more book sales the better. So how do you get your self-published book into the hands of as many readers as possible? There are some elements of your book sales strategy that can make a big difference when it comes to how well your book sells, and the biggest of those is your book metadata.

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Paperback vs Hardcover

Writing comes with innumerable choices around characters, dialogue, setting, and plot. But once you finish your masterpiece, there is another set of choices with which you'll be faced. When you decide to print a book, those choices begin with paperback vs hardcover. And once you choose one over the other, there are even more choices that fall under those designations. They're all worth it to print a book that is worthy of the story within its pages, so let's review some of the most popular options available for these print formats with IngramSpark.

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BISAC Subject Codes

BISAC subject codes are essentially genre codes. These codes are intended to guide shelving, categorization, merchandising, and marketing efforts. BISAC codes help signal to potential buyers, retailers, distributors, and search engines what your book is about – the primary genre(s), topic(s), and theme(s) that matter in regards to your book. Without these codes, readers and those within the industry cannot identify what your book is about or if they'd like to stock or read it. 

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How to Write a Good Book Description

There are several things to consider in order to help your book achieve it's greatest potential discoverability. Readers, librarians, and retailers can't purchase a book they can't find, and your title metadata is responsible for whether or not your book pops up when they type in search terms relevant to your book. Because of this, writing a good book description isn't just about telling readers what your book's about once they find it; it's about telling search engines what search queries your book could answer so that they actually can find it.

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