When growing your book’s visibility, engagement, and ultimately, sales, accessing the right audience is a must. There are over 5 billion internet users in the world today with an average of almost half a million new users every 24 hours.
Of those new users:
- How many are active readers?
- How many are looking for your title?
- How much money will be spent on views that don't lead to results?
Ingram iD was created to help you focus your marketing power towards high-value customers. Designed with authors in mind, Ingram iD offers a wealth of advantages that can elevate your book marketing game. From precise audience targeting to real-time analytics, this platform offers a range of advantages tailored to help authors like you effectively reach, engage, and resonate with readers and book buyers.
Let’s dive into five key reasons why Ingram iD is a game-changer for authors looking to amplify their book's presence in the competitive world of publishing.
1. Targeted Reach to Book Buyers
Ingram iD offers you access to a large database of verified readers. By leveraging the insights from these verified readers, authors and publishers can tailor their campaigns to reach the right audience, encouraging higher engagement and increasing interactions.
Find out more in the video below:
2. Enhanced Visibility
Increase the visibility of your books during critical periods like book launches, promotions, or special events. By leveraging the platform's audience targeting capabilities, your titles can stand out among millions of readers, boosting exposure and engagement.
- Keywords: Ingram iD enables you to strategically choose relevant keywords that resonate with your target audience. By selecting keywords that align with your book's genre, theme, or specific characteristics, you can ensure your books appear in relevant searches and attract the attention of interested readers.
- Real-time Reporting: Gain immediate insights into the performance of your ads and the flexibility to make data-driven decisions to help boost your book's outreach and sales.
3. Tailored Marketing Strategies
With Ingram iD, you gain the ability to tailor your marketing strategies. Just like big time publishing houses, this empowers you to craft personalized campaigns that resonate with your specific audience, enhancing the effectiveness of your marketing efforts.
You can do this through Facebook ads, Google Display, Google Search, Instagram ads, and promotional emails, such as email newsletters Bookfinity, little infinite, and Page & Pairing.
For a step-by-step look at how easy it is to set up an Instagram/Facebook ad, check out the video below:
4. Real-Time Reporting
The iD platform allows you to stay in control with transparent campaign reporting in our easy-to-navigate reporting dashboard, providing comprehensive analytics and real-time reporting.
The review and reports feature offers invaluable insights into campaign performance. These insights allow you to track the performance of your campaigns, measure engagement metrics, and make data-driven decisions to optimize your future marketing strategies.
- Authors and publishers can access reports that provide metrics such as impressions, clicks, conversions, and return on investment (ROI).
- These reports can help gauge the effectiveness of your campaigns and make data-driven decisions to optimize future efforts.
- By analyzing the data and understanding which strategies yield the highest interactions, you can refine their campaigns, maximize engagement, and achieve better results.
5. Cost-Effective Solutions
Ingram iD gives you budget-friendly options by equipping you with the tools to fine-tune your marketing campaigns. With the power to target specific audiences, you can make the most of your marketing budget, potentially lowering your cost per click compared to broader advertising methods and allowing you to connect with readers who are eager to dive into your books. Ad campaigns start at just $15/day for a 7-day ad campaign.
Ingram iD isn't just a platform; it's your launchpad into the world of successful book marketing. As an author, your journey involves more than just crafting stories—it's about reaching hearts and minds, sharing your passion, and connecting with your audience. With Ingram iD, you have a powerful marketing tool that ensures your message resonates where it matters most.
Take charge of your book's destiny, engage your readership, and let Ingram iD be your beacon toward a brighter, more successful book marketing future!
