Updated October 23, 2024
You’ve probably heard it before, but it bears repeating. The holidays are the busiest time for book sales, and you simply can’t wait until December to prepare. According to wordsrated.com, almost 20% of all books are sold during the holiday season. Take advantage of this time by ordering your own book from IngramSpark now.
During the festive season, there's an increased demand for books as gifts. Plus, people are staying inside more and often have extra time off from work, so they have more opportunities to read and buy books for themselves.
Every store that Ingram distributes to is already stocking up on extra inventory. If you wait too long, your order might not make it in time for gift-giving or sales. Having a stash of your own book means you can gift copies to friends and family, use it as promotional material, or even sell them directly yourself.
Be sure to check out our Holiday Sales Readiness Checklist to get set for the season!
While you're stocking up on your book, why not give it a festive makeover? This is the perfect time to update your cover with a holiday or gift theme. You can use Canva to pop a red or green bow in the corner of your book or add a fun message like “Makes a great gift for Dad!” or mom, or the kids…or whoever would love it.
The bottom line is, don’t miss out on the best sales opportunity of the year. Order your book from IngramSpark today!
Here are our suggested order dates for 2024 to optimize the chances of your books reaching readers in time for the festive season:
United States Order Dates
Hardcover: Order by November 22nd
Paperback: Order by December 6
United Kingdom Order Dates
Hardcover: Order by November 29th
Paperback: Order by December 6th
Australia Order Dates
Hardcover: Order by November 29th
Paperback: Order by December 6th
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