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Year-End Holiday Ordering

Tuesday, November 21, 2023

You’ve probably heard it before, but it bears repeating. The holidays are the busiest time for book sales, and you can’t wait until December to prepare. According to wordsrated.com, almost 20% of all books are sold during the holiday season. Take advantage of this time by ordering your own book from IngramSpark now. 

During the festive season, there is an increased demand for books as gifts. Plus, people are inside more and often have time off from work, so they have more opportunities to read and buy books for themselves.

Every store that Ingram distributes to has started ordering extra inventory, and if you wait too long, your order may not arrive in time to be given or sold as gifts. Having a supply of your own book means you can give it as a gift to friends and family, as promotional material, or direct sell them yourself.

While you’re ordering a supply of your book, this is the ideal time to change your cover to something holiday or gift-related. Take your cover image and use Canva to put a red or green bow in the corner. Or add  “Makes a great gift for Dad!” or mom, or kids…or whatever is applicable. Check out our Holiday Sales Checklist to make sure you’re ready!

The bottom line is, don’t miss out on the best sales opportunity of the year. Order your book from IngramSpark today!


Here are our suggested order dates to optimize the chances of your books reaching readers in time for the festive season:

United States Order Dates 

Hardcover and paperback: Order by November 24th 


United Kingdom Order Dates 

Hardcover: Order by November 24th 

Paperback: Order by December 1st 


Australia Order Dates 

Hardcover: Order by November 24th  
Paperback: Order by December 1st  


IngramSpark Staff

IngramSpark® is an award-winning independent publishing platform, offering indie authors and publishers the ability to create, manage, and globally distribute print and ebooks.



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