In today’s digital landscape, authors face the daunting question of how to break through the noise and connect with readers. We’ve all heard the phrase “content is king,” but what does that really mean for author promotion? It’s more than just posting; it’s about crafting a strategic tapestry of online materials—articles, videos, engaging visuals—that build trust and cultivate a loyal audience.
Scott Richmond

With eight years in the publishing industry and a career spanning over 25 years in digital content innovation, Scott Richmond has been at the forefront of content, social media, and digital strategy. Currently, he is the CEO and Creative Director at Bookstr, which has grown to one of the largest online communities in the world with over 1.7m followers across social media and has become a major hub for author and book promotion.