After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive. However, offering a discount is an excellent way to expand your reach in the book distribution channels. Discounting your book can help get it picked up by retailers. Here's how.
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Library Organization and Purchasing Decisions
America's libraries fall into four basic types: Public, School, Academic and Special (armed forces, government, corporate). Like bookstores, most libraries purchase content from book vendors like Ingram or Baker and Taylor rather than directly from publishers. If your book isn’t in a library vendor catalog, you're already are behind the curve.
In the past, getting independent booksellers to shelve self-published books was a difficult prospect. Indie booksellers were reluctant to sell self-published books, based on the old bias that self-published meant poor content or poor quality. But that was then and this is now. Not only have self-published authors upped their game when it comes to content, but the quality of self-published books is highly competitive with those of traditionally published books. So just how do you go about selling your book to independent bookstores?
The pandemic’s spotlight has begun to slowly fade as other global events take its place as a point of focus. In a recent Ingram-hosted panel discussion “The Health of Today’s Publishing Industry”, we heard from leaders in the industry, bringing their experience and perspectives on the future of publishing.
When you embark on the journey of getting a book published, there’s a lot to consider and one of the things that should be on your priority list is how much you’ll be pricing your book for, which is a crucial piece of your book metadata. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before they can even acquire a book, let alone publish a book. The P&L accounts for decisions they’ll need to make in order to turn a profit on the book they hope to add to their list. So one of the best places to start when determining the profit goals of your book publishing endeavors is to seriously consider how you'll be pricing your book.
If you’re new to the publishing world, book returns may be a bit of an elusive concept. While print on demand services and digital innovations have helped the book business better predict book demand, returns are still an inevitable part of the bookselling process if you’ve chosen to make your book returnable with IngramSpark. We’re here to help you better understand why book returns occur, and help prepare you on how to handle book returns with IngramSpark.
For many years, the discussion around ebooks has been tied to print: which is better, more efficient, more reliable—as if the two options were pit head-to-head on a vs. match. But let's be realistic, both formats are on the same team. Skewed rhetoric has made it seem as if the two compete with each other when in reality, both could be working in tandem to bring your book more exposure. When it comes down to it, authors want their books to be seen by as many potential customers as possible. Offering a print AND ebook version of your books is one way to do that and with IngramSpark's newest updates to ebook distribution, your ebook format is even more visible than ever.
When it comes to self–publishing a virtual title, one of the key questions that most authors come across is "how do I price my ebook?" While there's no one right answer to this task, there are a few wrong ones to keep in mind. As silly as it sounds, the goal is to price your ebook like an ebook. What does that mean? Well, for example, $99.99 is probably way more (unless you’re selling a college–textbook) than any potential customer would be willing to pay for an ebook. On the other hand, a virtual price tag of $14.99 can suddenly widen your customer base and potential sales. Long story short, the best way to succeed with your ebook pricing strategy is to think like a reader.
What happens when your book gets stuck in IngramSpark's title processing? And what if your title is showing up as "temporarily unavailable" or "out of stock" through online retailers? In this post, we'll review common file errors that delay your title processing and how to ensure that your title is available to booksellers worldwide.
Historically, you've been able to update pricing, returns, and discount information within your IngramSpark account and those changes have been made effective on a monthly basis. As of March 26, 2019, these price changes are now effective weekly. Learn more about how to update pricing in IngramSpark—and a few things to think about before you do.
One of the major benefits of using IngramSpark to self-publish a book is the distribution that's made available to indie authors. When you self-publish with IngramSpark, you have access to one of the publishing industry’s largest global print and ebook distribution networks which makes opportunities to sell your books that much greater.
More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. Kindle Direct Publishing (KDP) offers free ISBNs, KDP Select allows for extra marketing options, and ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that you agree to work with them exclusively. Let’s take a look at them one by one:
It has to be said that print on demand (POD) has changed the way the publishing industry does business. But before we talk about the wonders of POD, let’s define what it is. In a nutshell, it's the process by which a book is printed when an order for that book is received. With POD there’s no inventory being stored or anticipated demand being measured—get a book order, print a book, one at a time.
The author and publishing world has been abuzz with the recent news from Amazon that its CreateSpace print-on-demand business has now been folded into its Kindle Direct Publishing program that launched officially a few years ago. Whether or not this action will be a positive move for authors will inevitably be seen in time. But today, IngramSpark client support is blowing up more than usual with questions from authors asking us what it all means. The question we used to get most often was, "What's the difference between IngramSpark vs. CreateSpace?" Now it seems the question will be, "What's the difference between IngramSpark vs. KDP?" So, I will attempt to help clarify with as much information as I have.
Are your book sales at the level where you expected them to be when you published your book? Are you doing the same things you always did to try to sell them? Have you heard the maxim, “If you do what you always did, you’ll get what you always got”? If your sales are below forecast, maybe it's time to try something different. Learn more about how to distribute books to stores.
You've written a great book, set up your printing and distribution, made it available online and—good news—it's selling! Now you want to sell it to brick-and-mortar stores but aren't sure how to get it on their shelves. You might also be wondering about the difference between independent vs chain bookstores. Is there a difference in how you should approach them? Here's what you need to know.
Over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD). With change or advancements in any industry comes doubt, confusion, and misinformation. While the book industry has embraced digital printing, there are still common misconceptions about POD.
I own an independent bookstore, and I hear a lot of pitches from a lot of writers, and most of them aren't very good. In addition to working in my bookstore, I'm also an indie author. This gives me a unique insight from both sides of the pitch.
The term "special sales" is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue.
Your book is finished, and hopefully, the orders are ready to start rolling in, but you aren't sure how the ordering process works. Well, there are two ways you can order your book yourself, either specifically for you or for your customers. And the third way your book can be ordered is by booksellers, retailers, and libraries directly from Ingram to sell on your behalf.
While Chanticleer Reviews was exhibiting books vetted by our reviewers and writing competitions at several Independent Bookseller Association trade shows, I was able to observe (a marketing habit of mine) how professional booksellers buy books in action. Their traits were consistent with what they were seeking to fill their shelves. Also, I was able to ask the book buyers what they were looking for in particular to make their book-buying decisions.
Man, I love the idea of my book on the shelves of Wal-Mart and Costco. I love the vision I have of seeing eight copies of my book standing, cover face out, on the top shelf of the reference section in Barnes & Noble. What I don’t love thinking about is this: my book does not belong in any of these stores. I wish it were not so. I wish B&N, Wal-Mart, and Costco would sell my book and that it was the perfect fit for the customers who shop at these places, but it's not. The type of readers who want a book about the publishing industry (which is what I write about) are more likely to shop online and at conventions.
In the past, publishing a book usually involved a traditional publishing house, an elite team of agents and publishers, and many high slush piles. Thankfully, that picture has evolved. There are more independent publishers than ever, which gives more authors a chance to publish a book and to realize their dreams of sharing their books with readers worldwide, giving authors and independent publishers opportunities to grow professionally and reach more people. Learn how to distribute self published books with these ways to expand your reach as a self-publisher.