The purpose of book cover design is to draw the attention of your potential readers away from all those other tomes and novellas and sell them on the idea that your page-turner is the next book they need on their nightstand. But what makes a book cover jump off the shelves? Let’s take a look at the anatomy of a book cover and how you can create a cohesive look that appeals to your readers.
In picture books, words and pictures are equal partners. Even if your story is heart-warming, smart, and fun, if you don’t pair it with appealing visuals, readers won’t enjoy it. Normally, it’s not the author’s job to produce a great-looking picture book. But as an independent publisher, you are responsible for the content and the look of the book. Here are some basics to help you manage that:
You’ve written your book and are nearly to the finish line of your indie publishing project. There’s only one thing left to complete: your book cover. You breathe a sigh of relief, certain it’s a simple detail you can wrap up in a few days. Silly you.
Facebook remains one of the best social media marketing tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.
I’ve recently gone through the book cover design process for my new novel, and it has made me more aware than ever of just how much information the cover has to communicate in a very short time. Although this is my second novel, it’s my first as an indie author, so it was the first chance I’d had to see the process the whole way through.
Even before you are ready to publish your book, you have likely thought about how you want your front cover to look. However, before you can decide on the right book cover design you should have a complete and polished manuscript in front of you. Whether you design the cover and select a binding type yourself or work with a professional, you might want to become familiar with industry standards and guidelines, and take advantage of free tips offered by the experts. After all, the ultimate goal is to get your book into the hands of receptive readers who will be watching and waiting for your next book!
Your interior book design is critical when it comes to making your book presentable and, even more important, readable. Some of the most common mistakes authors and publishers make when it comes to interior book design include omitting hyphens, incorrect margin size, imperfect justification, and allowing widow/orphan lines of text. Designing a book's interior might not seem like as much fun as choosing a book cover design, but it can be if you approach it in steps and follow a few practical guidelines.
Authors unfamiliar with the book publishing industry can sometimes stumble on the path to publication by not understanding the definitions and roles of people in editing, production, distribution, and sales. By having clarity on the function and purpose of service companies and freelancers, authors can be smarter about hiring the right help.
“Interior bleed” probably sounds like what happens on your favorite medical program when someone has an internal injury, however, bleeding is not something that only concerns the medical profession. Interior bleed gives your book a much more professional look and increases overall sales, and you can set it up yourself.
The decision to ask a professional book designer to typeset your book versus typesetting it yourself is driven largely by a limited budget. However, once you realize the astonishing number of details designers must attend to in book layout, you may conclude that it’s best to spend your time marketing your professionally designed book rather than attempting to become a book designer yourself.