Authors hear all the time what they need to do in order to help their book succeed, but unfortunately, they don't always hear how to do it. It’s not enough to know what strategies work to grow an author’s platform. You need to know how to actually implement those strategies effectively and customize them to your book, because strategy means nothing without implementation, which is why I created the free, online Author's Adventure Summit, starting May 8.
Book metadata is important to your book's categorization, discovery and overall book sales. It should be part of any author's overall book marketing strategy, and successful self-publishers know how to incorporate as much quality metadata as possible into their sales plans. Following are seven facts about book metadata to keep in mind.
Did you know for five dollars you can get someone to write your book title on their face or stomach? How about give the synopsis of your book via video...dressed as a nun? The Internet is a bizarre place where you can find someone to do just about anything in the name of marketing. Why would you want to? Because weird and crazy, when done right, actually can help sell your book.
Authors unfamiliar with the book publishing industry can sometimes stumble on the path to publication by not understanding the definitions and roles of people in editing, production, distribution, and sales. By having clarity on the function and purpose of service companies and freelancers, authors can be smarter about hiring the right help.
There are several things to consider in order to help your book achieve it's greatest potential discoverability. Readers, librarians, and retailers can't purchase a book they can't find, and your title metadata is responsible for whether or not your book pops up when they type in search terms relevant to your book. Because of this, writing a good book description isn't just about telling readers what your book's about once they find it; it's about telling search engines what search queries your book could answer so that they actually can find it.
You wrote a great book, one that everybody and their mother should read. But nobody is reading it . . . including your mother! What gives?! Sometimes great books aren’t read because of timing; sometimes they aren’t read because the pricing is all wrong; and sometimes it’s just placed in the wrong category. For the majority of books, however, the reason comes down to not knowing who your book's audience is.
There’s a lot of talk about audiobooks lately as they’re one of the few sectors of the publishing world that’s seen steady growth. And all signs say they’re going to keep getting bigger. But the big question for indie authors is: does the benefit of creating an audiobook justify the cost? It absolutely can, but you have to look at the bigger picture and see how audiobooks are more than just a royalty generator – they can be an excellent resource to expand the reach of your book marketing efforts and create pathways to new audiences.
Book marketing tools should be part of your comprehensive marketing plan. A plan based on research, knowing your audience, and monitoring absolutely every marketing component you undertake.
If you are looking for a new source of income from your book, you might want to consider libraries. Libraries in the US are experiencing a huge surge in foot traffic. Public librarians are seeing a lot more patrons and their checkout rates are skyrocketing. Need more good news? Their budgets are going up too. In many cities, the annual budget for libraries is increasing and libraries are opening new locations and reopening at historical rates.
When it comes to social media marketing, even though I am personally comfortable using it and have been successful in my marketing efforts through a range of channels, I sometimes feel at a loss when authors specifically ask me what they should do. It’s like trying to tell people how to be themselves or how they should behave in public—we’re all quite different. However, it is easy to tell authors what they shouldn't do on social media.