Crowdsourced Book Reviews vs. Professional Book Reviews

You’ve done the hard work of writing your book. Now it’s time to find out what others think of it. In other words, it’s time to solicit book reviews. Not all book reviews are the same, and in the world of book reviews, there are two options: crowdsourced reviews or professional reviews. Here's the difference between the two.

Read More

The Ultimate Book Marketing Timeline for Indie Authors - Part 2

With so many book marketing strategies available to promote your book, it's easy to get overwhelmed and have difficulty determining what to do and when to do it in order to give your book the best chance. In Part 1, of this series, I discussed what book marketing to work on while you're writing your book. This post goes into detail about what book marketing to consider once you've finished writing.

Read More

The Ultimate Book Marketing Timeline for Indie Authors - Part 1

Many indie authors looking for marketing services do so too close to, or in some cases, after they self-publish their book. Marketing a book is a complex part of the overall publishing process and takes proper planning. This marketing timeline for indie authors is designed for the author who is just about to begin writing, however since all these strategies are important, you can begin to address each one no matter where you are in your publishing process.

Read More

What Baseball Can Teach You About Book Publicity

Analogies between baseball and book publicity are fairly common. I use them often when speaking with authors, because baseball rules and strategy very succinctly help me get key points across.

Read More

How to Choose the Perfect Book Excerpt

It’s one of the most challenging tasks that can be asked of an author, to choose a passage from their book that represents, better yet, encapsulates its essence. When I owned a PR firm, most of my clients were authors, and I’d select their excerpts all the time. Piece of cake! Then I became an author, and soon discovered, it’s much harder when it’s your book.

Read More

5 Book Marketing Mistakes Self-Published Authors Make

Book marketing doesn't have to be complicated, but it also can't be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively “simple,” it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes.

Read More

Book Review Checklist: What to Do Before Submitting for Review

Getting your book reviewed is beneficial to achieving book sales. A positive review speaks volumes: It tells readers an unbiased third party has read your book and deemed it worthy. It entices readers with a plot description. It gives you instant credibility. But before you send your book off for review, you need to be absolutely sure you’re ready.

Read More

Important Author Website Metrics to Monitor

Every author must have an author website, and you will need to engage in online activities to drive traffic to it. This may be by engaging on social media, guest blogging on other sites, sending out newsletters, advertising, or other methods of driving people to your site. So, how do you measure your success in a) driving traffic to your website, and b) having visitors stay on your website, view your content, and hopefully purchase your books?

Read More

4 Pillars of Successful Book Marketing

Successful book marketing lies in giving prospective readers what they want to read. Figuring that out depends on four pillars: target market, customer needs, integrated marketing, and profitability.

Read More

How to Develop a Content Strategy for Authors

We live in a world where content is king. Businesses know one of the most important pieces of information they need to have is their content strategy. Without one, how are people going to find out about your business? Successful authors are not just people who write wellthey’re people who think of their writing career as a business. Like any successful business, authors need a content strategy.

Read More