Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.
With so many book marketing strategies available to promote your book, it's easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. Marketing a book is a complex part of the overall publishing process and takes proper planning. This book marketing timeline for indie authors is designed for the author who is just about to begin writing, however since all these strategies are important, you can begin to address each one no matter where you are in your publishing process.
Social media marketing is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.
A great book publicity campaign can be derailed by a poor author website. A quality website is essential in our increasingly digitally-based world, and is a powerful book marketing tool to introduce audiences to you and your book.
We are social creatures. As humans, we are influenced by others. The choices others make influence our own decisions, and it's no different when it comes to book sales either.
Performances on radio talk or news shows can be a great way to supplement your book promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at little or no cost. You can even sell some books, if you do it right.
This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you incorporate it into your social media marketing, the better.
I know the holiday season still seems a ways off, but have you noticed that specials, ads, and reminders of "X number of shopping days till Christmas" are already popping up? Whether or not you celebrate the holiday, if you have a book out there, you’d be wise to consider a promotional push to capture your share of the holiday sales market.
“What domain name should I choose for my author website?” I get this question from authors all the time. So here are some guidelines and tips. You need to decide on your domain name before you launch your author website, and you should probably decide before you develop your website because it could impact the design if it becomes the title, or name, of your site.