Tips for Adding Radio to Your Book Marketing

Performances on radio talk or news shows can be a great way to supplement your book promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at little or no cost. You can even sell some books, if you do it right.

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Creating Social Media Videos for Authors

This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you incorporate it into your social media marketing, the better. 

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5 Things You Need Right Now to Plan for Holiday Book Sales

I know the holiday season still seems a ways off, but have you noticed that specials, ads, and reminders of "X number of shopping days till Christmas" are already popping up? Whether or not you celebrate the holiday, if you have a book out there, you’d be wise to consider a promotional push to capture your share of the holiday sales market.

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What's in a Domain Name: Naming Your Author Website

“What domain name should I choose for my author website?” I get this question from authors all the time. So here are some guidelines and tips. You need to decide on your domain name before you launch your author website, and you should probably decide before you develop your website because it could impact the design if it becomes the title, or name, of your site.

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4 Things to Avoid When Dealing with the Media

Frustration between media and authors can be a frequent occurrence. And warranted on both sides. But since the media ultimately holds the power when it comes to what they decide to cover, here are a few tips to help you avoid certain things that could keep you from having a spot!

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3 Steps to Better Book Marketing Ideas

Did you ever try to solve a jig-saw puzzle? It’s simple, right? The picture on the cover of the box shows you how the completed puzzle should look, so all you have to do is organize and connect all the pieces. Now think of your publishing journey as the puzzle. You have your vision of the end result, but you have to create the pieces to complete it. So when it comes to book marketing, sometimes it's just in how you frame your approach.

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Book Marketing Print Collateral Do’s and Don’ts

You put a ton of effort into getting the perfect cover for your book and the perfect image for your publisher imprint that best represents your author brand. Now, it’s time to apply the same level of effort to creating awesome printed collateral to execute some of your book marketing. In other words, we’re talking about swag. The best pieces of swag are those a fan can keep using long after he or she has read your book. Here’s how you can make your swag the one readers hang on to.

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What Self-Publishers Can Learn from the 2018 Bestselling Books

Publisher’s Weekly shared a list of 2018 bestselling books so far in this article, published on July 9. The books on the 2018 bestselling books list are all traditionally published, but that’s one of the best places to look for insight as a self-publishing author. Looking to the successes of traditionally published books is an easy way to learn from those with more money and years of publishing experience than you may have. In this blog we’ll break down some key takeaways self-publishers can learn from bestselling books.

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How to Write a Press Release - Part Two: Body Copy

You can generate more book publicity, sell more books, and become more profitable if you follow several simple techniques for writing promotional material sent to business buyers. These are people in corporations, associations, schools, and other non-retail organizations.

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How to Write a Press Release - Part One: Headlines

Book publicity is the least expensive and perhaps most productive of the promotional strategies used to generate exposure for books. And a press release is the tool most commonly used to stimulate publicity. However, too many publishers' press releases go unheeded because of one major mistakethey write their press releases about their books.

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