Many authors write a book based on a subject they like, or perhaps on a unique experience they have had. As a book marketing consultant, a question I frequently hear is, “My book is finished, now what do I do?” Successful book marketing lies in giving prospective readers what they want to read. Figuring that out depends on four pillars: target market, customer needs, integrated marketing, and profitability.
Social media writer’s block. It’s a thing! You have no problem hammering away at an 80,000 word novel, but when it comes to a 280 character tweet? Forget about it! You end up posting about what you had for dinner or what you did during the day, and nobody seems to be listening... or following. If that sounds like you, then these 10 social media marketing tips are just what you need.
Many of us authors get tired of hearing the word “platform.” Working to build an audience can feel like climbing an impossibly high mountain, where the peak looks farther and farther away as you go. The good news is that the potential audience for your book might be bigger than you realize.
So you just tried advertising for the first time. You signed up for Facebook's ad tools. You made your first ad. You chose an audience, and you uploaded some pictures, and you wrote some great ad copy. Maybe you even tweaked a bunch of settings over time as you figured out what worked and what didn't. Heck, you probably even sold a couple more books than you usually do. So why didn't your ads work quite like you wanted?
You may be ready to start building your marketing plan for your debut book—but where do you start? Some authors avoid planning in general because they don't know how to do it. There are two different ways for first-time authors to create their future marketing plans. One solution is discovery-driven planning in which much is still assumed, but the plan evolves over time through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
Writing and marketing a memoir is so personal. Unlike a work of fiction or a business or self-help book, this is your life. While memoirs probably offer the most opportunities for marketing, knowing how to harness the specific power of your story and use it to make a difference is key.
“You have to be on social media. You simply HAVE to,” is something you’ve likely heard before. If you were to believe this advice, you’d be under the impression that a new author’s career is made or destroyed on the back of every tweet and ‘gram. That your social strategy forms the backbone of every book launch. Which is… less than true.
Let's face it - many indie authors (which I generally refer to as "independent publishers," albeit smaller ones) will dismiss podcasting out of hand.
Too hard. Too time consuming. Don't quite get it. Pass.
And that would be a bad idea.
As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, pricing your book, determining the best strategies for marketing to potential buyers in your genre or topic, and more!
When you visit any indie author’s website, it’s not unusual to see that they’re giving away a book (or part of one) for free. It’s classic marketing: give your customers a taste and they’ll come back if they like it. But in the digital age, there’s more to it than just that.