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Book Promotion

How to Find New Readers on Social Media in 2024

How to Find New Readers on Social Media in 2024

Authors today are living out the glory days for connectivity. Mere decades ago, readers were writing fan mail to authors’ agents, and authors in turn were responding with handwritten letters expressing their appreciation for reading their books.

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How to Promote Your Book on TikTok: 16 Ways to Sell More Books

How to Promote Your Book on TikTok: 16 Ways to Sell More Books

TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.

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Promoting Your Book in Global Markets

Promoting Your Book in Global Markets

In a previous post, we discussed the many reasons why you should sell your book globally and how Global Connect makes it easy to get into international markets. The next question you’re probably asking yourself is how to go about promoting your book in those markets. Here, we'll share some things to consider when stepping into the international scene.

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Build Your Brand by Creating Author Merchandise

Build Your Brand by Creating Author Merchandise

You may not have even considered creating author merchandise as a promotional tool, as merchandising is still a relatively new concept in the world of self-publishing. However, think about the power of merchandise in promoting all of your favorite brands, tv shows, or movies. Per Indie Wire, Star Wars retains its 2012 Guinness World Record title as history’s most successful film merchandising franchise. It amassed an unfathomable $32 billion from lucrative merchandise.

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Getting Your Book into Schools

Getting Your Book into Schools

So you’ve self-published your book, and it’s available to order online, in bookstores, and even libraries. It’s a fantastic feeling to see your hard work pay off, but if the sales aren’t coming in as quickly as you hoped, it's time to look at other places to sell your book. Schools offer a variety of opportunities, including volume sales, if you have the cash flow and patience to make it past the initial hurdle.

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The Value of Full-Service Project Management Teams

The Value of Full-Service Project Management Teams

The term “self-publishing” is often associated with the vision of an author struggling to do everything—from editing to marketing—on their own. It’s true that self-publishers wear many hats, but that doesn’t mean they’re doomed to do everything without help.

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Translate Your Book to Reach More Readers

Translate Your Book to Reach More Readers

If you’ve already found success selling your self-published book and are looking for a wider market, you may want to think about translating your book so that as many readers as possible can enjoy it. Less than 20% of the world speaks English, so by translating your work into another language, you can potentially reach hundreds of thousands of new readers. 

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How (and Why) to Market Your Book with Another Author

How (and Why) to Market Your Book with Another Author

Most people think of writing, self-publishing, and selling their books as a solitary endeavor. Though it can be, it doesn’t have to be. Usually, you’ll find great success by working with others, especially in the realm of marketing and promotion. There are many benefits to working with other authors. Here, we’ll share some of those benefits and expand on how you can find collaborators and get them to work with you.

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Getting Your Book in Front of Book Clubs

Getting Your Book in Front of Book Clubs

Have you dreamed about your book being discussed by a book club, bringing a community of readers closer, and inspiring lively conversations? Authors don’t write just to have their book sitting on a dusty shelf, and book clubs are a great way to get your work out there. Keep reading to learn how to market your book to book clubs.

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Share & Sell Your Books with IngramSpark Shareable Purchase Links

Share & Sell Your Books with IngramSpark Shareable Purchase Links

So, you’ve published your book with IngramSpark, and it’s available online, in stores, and around the world. Maybe you’ve thought about offering a discounted price or a special run of your title just for your friends and family, or for your followers on social media. Did you know you can now sell your book directly to readers from your author website, social media profile, and more with shareable purchase links?

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The Importance of Author Networking

The Importance of Author Networking

Undoubtedly, you already know how important networking is to success in any business. Being an author is no different, and for self-published authors, networking is something you cannot neglect. Here, we’ll cover some of the benefits of networking and the best places, virtually or in person, to accomplish this.

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Setting Writing Goals for the New Year

Setting Writing Goals for the New Year

The new year has begun, and it's only natural to look back at what we did over the previous 12 months. As we see the past year in review, we often think about what we want to accomplish in the coming year. This is especially necessary as a writer. Now is the perfect time to take stock of writing goals: which ones you met, which are still valuable, and what ones you should set for the coming year.

Here, we offer some goals to consider adding to your list for 2024 to make the year even more successful.

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The Power of Online Book Communities

The Power of Online Book Communities

Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 71% of shoppers are influenced by social media in making purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.

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Writing Group Activities

Writing Group Activities

If you've recently joined a new writing group or if you've started one of your own, you may be looking for some activities for your group meetings. Some groups may have stated rules and goals, depending on the type of group to which you belong. However, there are many fun and productive exercises you can incorporate into your meetings. 

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The Benefits of Joining a Writing Group

The Benefits of Joining a Writing Group

Writing and self-publishing are not solitary endeavors as some might assume. Sitting alone in front of a computer can only get you so far. If you're struggling to get your words onto the page or to cross the finish line and self-publish your book, joining a writing group can help.

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11 Reasons Why You Should Buy Your Own Book

11 Reasons Why You Should Buy Your Own Book

One of the wonderful advantages of self-publishing and print-on-demand is that you don’t have to have a large stock of your book taking up space in your home. Nevertheless, indie authors should definitely have some copies on hand for a variety of uses. Neglecting to do so could cause you to miss out on many sales opportunities. Here are 11 reasons why you should buy your own book.

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9 Engaging Ideas to Build a High-Value Author Newsletter

9 Engaging Ideas to Build a High-Value Author Newsletter

There’s one distinct difference between a good author and a great author: a good author knows what their audience wants, but a great author knows what their audience needs. They understand who their audience is, what drives them, and, most importantly, how to sell to them

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Using ChatGPT (or other AI systems) to Assist with Book Marketing

Using ChatGPT (or other AI systems) to Assist with Book Marketing

Whether you’re excited or not about AI and using it in your author business, it is here to stay. We are in the early days of AI systems like Chat GPT and Jasper.ai and their power and utility will increase. That doesn’t mean you have to use these things as an author, but if you’re looking for some low cost short cuts, especially for research, AI could be your answer.  

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4 Non-Fiction Book Writing Myths

4 Non-Fiction Book Writing Myths

Many people still believe they need a literary agent to become an author. They spend months crafting the perfect book proposal and then months searching for an agent. If they are lucky enough to find an agent who wants to work with them, they then can wait six months to a year to hear if any publishers are interested. In all of that time, a book could have been written, edited, designed, and published!  

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2023 Book Marketing Trends

2023 Book Marketing Trends

2023 is in full swing and with it comes a whole host of new approaches to book marketing. We’re seeing media outlets revert back to in-person interviews following COVID-19 and indie bookstores taking a turn in the spotlight. A renewed focus on connecting directly with readers has made a huge impact on book sales in the wake of BookTok and influencer marketing. It’s a whole new world and below are 5 marketing trends to help you navigate it: 

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6 Ways to Jump on Holiday Sales

6 Ways to Jump on Holiday Sales

Now that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s "must buy" holiday shopping list. While it’s too late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor. 

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Marketing Your Book Without Social Media

Marketing Your Book Without Social Media

In my experience, I’ve learned there are many reasons why authors don’t want to be on social media. Some think it’s too complicated, some tell me they’re too old (which always makes me laugh), and some just literally don’t have the time to manage their social channels. 

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How to Leverage Your Existing Network for Book Marketing

How to Leverage Your Existing Network for Book Marketing

Writing your book is a phenomenal accomplishment; the rush of typing those last words and putting the finishing touches on it is akin to climbing a mountain and finally reaching the summit. Once you get to the top, you’re hoping you can stop, enjoy the view, and relish in your achievement, and you can—but not for too long. Once you've completed your book, the next leg of the journey begins: marketing it. 

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4 Pillars of Successful Book Marketing

4 Pillars of Successful Book Marketing

Many authors write a book based on a subject they like, or perhaps on a unique experience they have had. As a book marketing consultant, a question I frequently hear is, “My book is finished, now what do I do?” Successful book marketing lies in giving prospective readers what they want to read. Figuring that out depends on four pillars: target market, customer needs, integrated marketing, and profitability.

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11 Things You Need to Plan for Holiday Book Sales

11 Things You Need to Plan for Holiday Book Sales

There’s been a lot to distract us this year! If you haven’t started planning your holiday book sales, you’re probably not alone. While there will still be a holiday buying season this year, the 2020 version will look a bit different than those of years past.

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Writing Effective Calls-to-Action: Tips for Authors to Convert Readers

Writing Effective Calls-to-Action: Tips for Authors to Convert Readers

Succeeding as an author isn’t just about writing strong books. Sure, that may be the most important factor, but the rise of self-publishing has resulted in authors facing more competition than ever. If you want to stand out in the crowd, you need to make sure that you also write strong marketing copy.

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If It’s Not Broken, Break It: 9 Tips to Create Good Book Marketing Habits

If It’s Not Broken, Break It: 9 Tips to Create Good Book Marketing Habits

Making a habit of marketing your books is important for all authors and publishers. Some habits are good, leading to long-term success. Others are not so good and can keep you from reaching your goals.

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Publishing a Memoir: Do You Have a Story the World Needs to Hear?

Publishing a Memoir: Do You Have a Story the World Needs to Hear?

Our world needs memoirs.

It needs individuals who are willing to share the honest reality of who they are and the things they’ve experienced. When someone chooses to read a memoir, it means they’re searching for something. They’re searching for understanding, to gain perspective or insight, and they’re hoping to find something within your story that they can resonate with—perhaps something that gives them hope. 

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Four Reasons to Have an Ebook Version of Your Book

Four Reasons to Have an Ebook Version of Your Book

Creating an eBook version of your book may seem intuitive to most authors, but not everyone agrees. I get pushback from authors all the time about creating eBook versions because they insist their readers won't gravitate to electronic forms of reading. But are you sure? Let's look at some reasons why adding an ebook can be an excellent addition to your overall catalog and a strategic book marketing decision. 

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Article Writing 101: Crafting Effective Articles to Support Book Promotion

Article Writing 101: Crafting Effective Articles to Support Book Promotion

Writing a book is hard work, but it’s only half the battle. Once your book is finished, you’ll need to promote it through marketing and publicity—and we’re not just talking about book signings and social media! Article writing is a great way to grow your audience and build a community.

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How to Engage Readers in Your Book Marketing Strategy

How to Engage Readers in Your Book Marketing Strategy

“They say 90% of the promotion of a book comes through word of mouth. But you’ve somehow got to get your book into the hands of those mouths first!” Claudia Osmond's quote sums up the struggle all authors and publishers face. The first step is getting your books into the hands of people who would love to talk about them. The next step is amplifying those word-of-mouth messages.
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How to Write a Good Book Description

How to Write a Good Book Description

Want to instantly capture readers? No matter who you are or what genre your book falls into—nothing beats getting engrossed in a book description that leaves a reader wanting more. Short and long book descriptions both serve a purpose—to make you and your book look good. Before you start writing, here are a few things you need to know.

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6 Tips for Finding Your Book's Audience

6 Tips for Finding Your Book's Audience

When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content in order to build their author platform and sell their books. Even before you begin writing, you should first be aware of what you are trying to accomplish by writing. You should also know what message you are trying to promote, who the message is for, and how the reader will benefit from reading your book. If your goal is to attract as many readers as possible in order to sell your book, here are six tips to help. 

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Three Keys to Marketing Children's Books

Three Keys to Marketing Children's Books

Let’s face it. A lot of people decide to write children’s books because they seem easier. I mean, it’s a 32-page book for 5-year-old kids. There are lots of 5-year-olds in the world, how hard could it be right?

The thing is, you don’t realize just how hard it is because when you Google “How to market a book”, you get 2 billion results. The problem is that the majority of the book marketing strategies online focus nearly entirely on the adult market.

It’s not until you become a children’s author that you realize that children’s books are an entirely different beast.

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Podcasts: The Indie Author's Secret Weapon

Podcasts: The Indie Author's Secret Weapon

Let's face it - many indie authors (which I generally refer to as "independent publishers," albeit smaller ones) will dismiss podcasting out of hand.

Too hard. Too time-consuming. Don't quite get it. Pass.

And that would be a bad idea.

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What to Include in Your Book Marketing Strategy

What to Include in Your Book Marketing Strategy

When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.

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How to Get Book Reviews to Market Your Self-Published Book

How to Get Book Reviews to Market Your Self-Published Book

Getting your book reviewed is a crucial step in your book marketing strategy. Positive reviews tell readers that your book is worthy of their time, entice your potential audience with plot descriptions, and give you instant credibility. But there’s more to the book review process than simply sending your book off to a reader and waiting for the result. First, you need to ensure that your book is ready for to be reviewed. Second, it’s important to choose the type of review that will best help you achieve your goals. And finally, you need to learn how to use your reviews to your advantage to sell more books

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Setting a Future On-Sale Date As Part of Your Book Marketing Strategy

Setting a Future On-Sale Date As Part of Your Book Marketing Strategy

Remember the days of Harry Potter mania? Practically every chain and indie bookstore in several countries had a release party for the latest J.K Rowling tome. Children, teenagers, and even parents clad in cloaks, crooked plastic glasses, and eyeliner lightning bolts waited for hours to get their hands on a copy of the latest book. I was a fixture in these lines, complete in my Hermione costume. We look back at these midnight literary festivities ten years later as a pop-culture touchstone. However, to people in the publishing industry, this is the perfect example of how pre-orders can make your book a success.

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Tips on How to Target Your Book's Audience

Tips on How to Target Your Book's Audience

You could sell more of your books if you'd answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their own problems, learn something, improve themselves, or be entertained than they do about your book. However, if you can show them how reading your book helps them achieve these things, you are likely to increase your book sales and revenue, so let's cover how to target your book's audience.

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The Complete Guide to Creating an Author Website

The Complete Guide to Creating an Author Website

Authors and small publishers must have their own mobile-friendly, professional-looking website—it is, by far, the most important element of a book marketing strategy. I've developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog is the complete guide to creating an author website—from domain names and costs all the way down to specific content categories. Read more and learn how to create a professional author website today.

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The Basics of Book Metadata and Keywords

The Basics of Book Metadata and Keywords

Book metadata and keywords might seem scary, but they’re really only the words and phrases that you use to describe yourself and your book. Your book metadata will consist of basic things such as your title, author name, author bio, book description, publication date, etc. Keywords are one or more words used to indicate the content of your book. Simply put, metadata and keywords are what make your book appear when a reader goes looking for a specific thing online, whether that thing is a book or not.

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Media Interview Preparation Checklist

Media Interview Preparation Checklist

Congratulations! You’ve lined up an interview with a media outlet. Now you’ll get to share information about you and your brand, connect with new potential readers, broaden your network, and deepen your knowledge of promoting a book. 

These days, there’s a good chance you won’t even need to leave the comfort of your own home to do that. But before you get too comfortable, there are a few key things to keep in mind before, during, and after your interview that will ensure a smooth and successful experience.

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The Ultimate Book Marketing Timeline for Indie Authors

The Ultimate Book Marketing Timeline for Indie Authors

With so many book marketing strategies available to promote your book, it's easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. Marketing a book is a complex part of the overall publishing process and takes proper planning. This book marketing timeline for indie authors is designed for the author who is just about to begin writing, however since all these strategies are important, you can begin to address each one no matter where you are in your publishing process.

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When Should I Publish My Book?

When Should I Publish My Book?

You’ve just spent what seems like a huge chunk of your life writing your book, and now, at last, it’s time to hit that publish button . . . but not so fast! Is it really time to publish your book? Just because a book is finished doesn’t mean the timing is right. Your publication date is important. There are certain months that would be perfect for your book and make your pitch to retailers and media outlets easier, and some months you should avoid altogether. Below are some tips to help make sure your book doesn’t launch with bad timing.

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Social Media for Authors: Branding, Choosing a Platform, and The Rule of Thirds

Social Media for Authors: Branding, Choosing a Platform, and The Rule of Thirds

Social media is one of the best ways to connect with readers. But, where do you start? In this post, I'll share tips for branding on social media, choosing what social media platforms to use, and following the social media "rule of thirds."

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Book Launch Checklist: A Cheat Sheet for Your New Release

Book Launch Checklist: A Cheat Sheet for Your New Release

Prepping for your book launch is often shrouded in mystery. Let’s face it, there’s a lot of information out there about how best to do this. I know it’s tempting to give yourself some time to relax after all of your efforts to get the book ready for publication, but when the book is done, the planning starts. Launching your book without a plan is a plan to fail.

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Pinterest Marketing Strategies You Should Try Today

Pinterest Marketing Strategies You Should Try Today

Pinterest was once a relatively niche social media platform with only a small marketing and ad presence. That has changed dramatically over the past few years as the platform has grown exponentially and attracted more and more brands for advertising purposes.

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How to Craft an Effective Book Pitch

How to Craft an Effective Book Pitch

When it comes to getting the word out about your book, many authors immediately think of alerting the masses with a press release. A press release—typically a one or two page document offering a summary and highlighting the main themes of your book—is indeed an important element of marketing your book. However, there’s another piece to the promotion puzzle that may be even more important: the book pitch.

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How to Write Persuasive Marketing Copy

How to Write Persuasive Marketing Copy

Do you think people actually read all the information in your literature, in your press releases, or on your website? Think again. Most people do not read your marketing copy word for word, but quickly scan the page looking for information that is helpful and important to them.

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How to Promote a Book on Social Media: 13 Tips for Indie Authors

How to Promote a Book on Social Media: 13 Tips for Indie Authors

Social media writer's block. It's a thing! You have no problem hammering away at an 80,000-word novel, but when it comes to a 280 character tweet? Forget about it! You end up posting about what you had for dinner or what you did during the day, and nobody seems to be listening... or following. If that sounds like you, then these 13 social media marketing tips are just what you need.

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5 Steps to Build a Strong Author Platform

5 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, essential book marketing steps might feel uncomfortable. Here are some tips that will make it easier.

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7 Tips for Marketing Your Book: Advice from a Fantasy Author

7 Tips for Marketing Your Book: Advice from a Fantasy Author

Marketing. It’s a scary, dark hole that awaits published authors. The process of promoting one’s work can be intimidating and extremely overwhelming. The positive side of marketing is that there are endless ways to market with seemingly infinite possibilities. The dark hole – the challenging part – is not knowing where to begin while trying to figure out which path will be most beneficial for your book.

What I have learned is that there is only one way to know which of the many paths will work for you and which don’t, and that is by jumping in head-first. Before you sign up and pursue every path out there while also potentially emptying your pockets, read further for some helpful advice.

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6 Mistakes Authors Make with Their Websites

6 Mistakes Authors Make with Their Websites

No matter the industry, the tech you use everyday requires regular maintenance. You take your car in every few thousand miles, the office copier gets monthly visits from the service tech, and the software you're using to write your next book gets regular updates from its developer.

But what about your website? 

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3 Ways to Think Like a Book Publicist

3 Ways to Think Like a Book Publicist

You’ve officially started the process of self-publishing your book! Congratulations; you have put in a significant amount of time and effort, and now the next step is beginning the process of marketing and publicizing to help let others know about the project you worked so long and hard on. This can seem like an overwhelming task, but you can learn to think like a publicist and incorporate media outreach into your marketing strategy. 

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Tips for Writing Fanfiction

Tips for Writing Fanfiction

Fanfiction is a word that is being bandied about more and more in the publishing industry. But what is it exactly? Fanfiction is basically writing a book in another author’s “world.” You use some of their characters and locations and weave them into your own story. Of course you can’t just write this kind of story and publish it on your own, without the approval and blessing from the original author (you don’t want to be accused of plagiarism or “stealing” another author’s ideas and characters). So how does fanfiction work?

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4 Steps to Take Before Publicizing Your Book

4 Steps to Take Before Publicizing Your Book

According to Bowker, the official ISBN issuing agency in the United States, self-published books were up 40% in 2018 over 2017, with an estimated 1.68 million self-published print and ebooks published. Through the boom of self-publishing, long before 2017, book promotion dramatically changed. Publicity campaigns that were once focused solely on a book greatly expanded to make room for the personality behind the content. An established author platform, in many ways, has become more of a necessity than the book itself as it drives much of the reader, reviewer, and media engagement. Most authors know you can’t just release a book into the wild to wait for something to happen, and that promotion—whether at the hand of a professional or the author herself—is necessary. There are, however, critical steps to prepare your author platform before diving headfirst into publicizing your book. Taking these early steps, amongst others, will ultimately provide you with channels you’ll later need to leverage your publicity results.

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How to Throw a Virtual Book Launch Party

How to Throw a Virtual Book Launch Party

I will start by saying, my virtual book launch was not planned at all. My original book launch party was planned for 4th April, just before the government stepped up restrictions, banned gatherings, and closed all establishments. I wouldn't let COVID-19 stand in the way of my celebrating—so I decided to throw a virtual book launch and want to help others looking to do the same! 

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How to Tweet Like a Bestselling Author

How to Tweet Like a Bestselling Author

Twitter is for politicians, musicians, comedians, but authors? Authors are best at writing novels, not 280-character tweets. Still, hundreds of writers have used Twitter successfully master social media marketing: Augusten Burroughs has over 40K followers on Twitter; Jackie Collins over 170K; Joyce Carol Oates has over 200K; George R.R. Martin has over 1 million; Stephen King has over 5 million; Paulo Coelho has over 15 million. These writers aren’t just popular on social media because they have popular books—they’re popular because they’re actually saying things on Twitter that people are responding to. Here are seven tips to help break down Twitter for authors and make sure you are tweeting like a bestselling author!

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4 Key Book Promotion Strategies for Marketing Young Adult (YA) Titles

4 Key Book Promotion Strategies for Marketing Young Adult (YA) Titles

There is no question that the Young Adult (YA) genre has taken the book world by storm. Gone are the days when the only titles that fit into this genre were dystopian fantasies, or when the only readers were teenagers. The YA genre has evolved—and continues to evolve—along with its readers and their tastes and now includes more realism, romance, diversity, and inclusivity than ever. As a result, the number of YA books published and sold each year has exploded.

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The Ultimate Guide to SEO for Authors: Tips to Increase Your Online Presence

The Ultimate Guide to SEO for Authors: Tips to Increase Your Online Presence

Search Engine Optimization (SEO) is often seen as a complex and confusing term. And for authors, it can often be another rabbit hole of information, one that seems endless and complex. But it doesn’t have to be. Getting found online is really about doing stuff that Google likes. Google’s number one goal is matching websites to consumer search—and that’s it. So, the key really is not in understanding the various changes in Google’s algorithm but understanding how search impacts your website—and how to turn this to your advantage.

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How to Overcome the Top Three Challenges to Selling Books

How to Overcome the Top Three Challenges to Selling Books

A challenge is something that requires special effort. It takes special effort on your part to sell your books. Therefore, selling books is challenging. With more than two million books published every year, the book selling climate is fiercely competitive. Every author must meet and overcome three challenges to sell books: attention, time, and declining readership. Let's talk about how.

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How to Handle Negative Book Reviews

How to Handle Negative Book Reviews

Sooner or later, every book will get a negative review. Authors can be hit hard by those reviews; you may want to wade in and defend your book or hide under your blanket and swear you’ll never write again. But negative reviews can hold a lot of value for you, so before you give up or pick a fight, take a deep breath and read on.

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How to Run an Independent Literary Festival

How to Run an Independent Literary Festival

With stiff competition for indies to get a place in the program of one of the big commercial literature festivals, it’s worth thinking laterally and going about it another way: by starting your own. Whereas the high-profile lit fests depend on famous-name, trade-published authors to sell the tickets that fund their year-round operation, there’s plenty of public appetite for small, friendly indie lit fests offering a different menu of speakers and the chance to meet their next favorite author that they’ve never heard of!

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Pinterest for Authors: The Secret Formula for Great Pinterest Boards

Pinterest for Authors: The Secret Formula for Great Pinterest Boards

With the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest has died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019 Pinterest became a publicly traded company and in Q2 of 2019, it reported higher than expected earnings, 62% higher in fact than the previous year. 

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The Author's Guide to Social Video Marketing

The Author's Guide to Social Video Marketing

The whole “introverted writer” thing is so cliché. But hey, some clichés are true—and this is one of them. Many writers are introverts, preferring to keep to themselves, only entertaining the ideas and characters roaming in their brains. So the thought of broadcasting videos of yourself on social media may seem like a threat on your sanity—but it doesn't need to be.

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Crowdfunding for Books: How to Kickstart Your Dream Project

Crowdfunding for Books: How to Kickstart Your Dream Project

Crowdfunding has become a major source of funding for creative projects since online funding platforms such as Kickstarter began launching around a decade ago. Kickstarter has helped more than 16,000 publishing projects raise over 150 million dollars in the last ten years.

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Overcoming Your Doubts: Finding the Power to Share Your Story

Overcoming Your Doubts: Finding the Power to Share Your Story

There was a time when becoming an author was a far-fetched dream, and writing a paper was the closest anyone in my community had come to sharing a message. The journey to self-publishing a book has not been a straightforward one. It has been one of mental challenges, imposter syndrome, and lack of knowledge around the phenomenon that is indie publishing—but it's been so worth it.

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4 Nonfiction Marketing Tools You Need to Know

4 Nonfiction Marketing Tools You Need to Know

Finally seeing the nonfiction manuscript you spent months — or years — writing turn into a published book can feel like crossing the finish line of a long and exhausting marathon. But while you have just achieved an incredibly rewarding milestone, the race is not quite over yet. Because now you’ve got to let the big, wide world know that your book actually exists. In other words, it’s time to learn how to market your book.

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Facebook Ads for Authors: 4 Tips to Optimize Ad Performance

Facebook Ads for Authors: 4 Tips to Optimize Ad Performance

As of the second quarter of 2019, Facebook boasts approximately 2.41 billion active monthly users. That’s a key reason it’s among the most popular digital marketing platforms. Facebook ads simply have the potential to reach a very large audience, and this remains true today, despite greater competition among advertisers.

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Book Marketing Strategies: A Guide for Indie Authors

Book Marketing Strategies: A Guide for Indie Authors

Have you ever met an author who doesn’t want to sell more books? Even the authors who claim they don’t care much about book sales secretly wish they were selling more books. Most authors aim to get as many readers as possible to buy their books—which can prove to be more challenging than writing the book in the first place.

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Public Speaking Techniques for Author Entrepreneurs

Public Speaking Techniques for Author Entrepreneurs

There are many ways you can leverage your book to bring in more business and ultimately help more people. In this article, I will share one avenue where you can use your book as your golden ticket to receive more exposure for you and your business. I’ve used this method with my own book and have helped my clients do the same. And what is that avenue? Leveraging public speaking to bring a face to the words of your book and generate business from that.

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The Complete Guide to Marketing and Selling a Cookbook

The Complete Guide to Marketing and Selling a Cookbook

Are you thinking about publishing a cookbook? In the digital age, the opportunities to market a cookbook can seem endless. In this article, I'll share nine steps to help you build a following, three keys to planning a successful book launch, and eight different ideas to add to your marketing plan.

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How to Choose Your Keywords for Amazon Book Ads

How to Choose Your Keywords for Amazon Book Ads

Amazon book ads have become complex, but a definite necessity when it comes to book promotion. If done right, these ads can really help to boost your online exposure—but if they’re done incorrectly, they can end up costing you a lot of money. So, let’s look at some ways that you can boost your exposure, without adding to your daily ad budget!

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Facebook Ads vs Boosted Posts: Explaining the Difference for Authors

Facebook Ads vs Boosted Posts: Explaining the Difference for Authors

Running Facebook ads can be a total came changer for your book career, but it can also be a big waste of time and money if you don’t know what you’re doing. Over the last few years, we’ve worked with a ton of authors and publishers, but one question we get almost daily is this: “Is running ads on Facebook the same thing as boosting a post?” I’d like to give a very Facebook answer and say, “it’s complicated.” (Read on, it’s really not that complicated.)

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How to Promote a Book on Facebook: Ads, Analytics, Groups, and More

How to Promote a Book on Facebook: Ads, Analytics, Groups, and More

You posted a photo of your dog on Facebook and all your friends liked it—building a Facebook page to promote your book to fans should be easy, right? Wrong! While your Facebook fan page may look the same and even function the same, the content and mission is completely different. You aren’t talking to your close friends and family, you are talking to over one billion potential viewers, because unlike your personal Facebook page, your fan page is public and a vehicle of your social media marketing. Here are some tips to point you in the right direction.

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How to Promote Your Book on YouTube

How to Promote Your Book on YouTube

We are now living in a golden age for indie content creators. Through YouTube, TikTok,  Instagram, and publishing portals like IngramSpark, artists can connect directly with their fans and bypass traditional gatekeepers like agents— they can even make more money this way.

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3 Creative Pitfalls to Avoid When You Advertise Books on Social Media

3 Creative Pitfalls to Avoid When You Advertise Books on Social Media

So you just tried advertising for the first time. You signed up for Facebook's ad tools. You made your first ad. You chose an audience and uploaded some pictures, and you wrote some great ad copy. Maybe you even tweaked a bunch of settings over time as you figured out what worked and what didn't. Heck, you probably even sold a couple more books than you usually do. So why didn't your ads work quite as you wanted?

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Book Marketing Strategies for First-Time Authors

Book Marketing Strategies for First-Time Authors

You may be ready to start building your marketing plan for your debut book—but where do you start? Some authors avoid planning in general because they don't know how to do it. There are two different ways for first-time authors to create their future marketing plans. One solution is discovery-driven planning, in which much is still assumed, but the plan evolves over time through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.

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Comp Titles: What Are They and Why Do They Matter?

Comp Titles: What Are They and Why Do They Matter?

As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, pricing your book, determining the best strategies for marketing to potential buyers in your genre or topic, and more!

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How to Create an Irresistible Lead Magnet to Market Your Book

How to Create an Irresistible Lead Magnet to Market Your Book

When you visit any indie author’s website, it’s not unusual to see that they’re giving away a book (or part of one) for free. It’s classic marketing: give your customers a taste and they’ll come back if they like it. But in the digital age, there’s more to it than just that.

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Tips for Author Interviews: Questions and Answers

Tips for Author Interviews: Questions and Answers

Two concepts determine your success in answering questions during a television or radio performance: preparation and flexibility. In most cases, you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be able to perform more successfully.

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8 Tips for Marketing Self-Help Books

8 Tips for Marketing Self-Help Books

The self-help and wellness industry is thriving. In the U.S. alone, the personal development industry takes in just under $10 billion annually. Books represent a substantial part of this market. So, while this means there is indeed great potential with such a robust market for self-help authors, it also means the competition is fierce. With self-help book marketing, you must make you and your book stand out from the crowd.

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Marketing Poetry: Tips from a Literary Publicist

Marketing Poetry: Tips from a Literary Publicist

While looking for something to get my mom for Mother’s Day this year, I decided to go out on a limb and buy her a copy of Mary Oliver’s Dog Songs. My mom is certainly a reader, but as far as I know, she’d never seriously considered reading poetry before. A few days after Mother’s Day, she had already started the book. She called to thank me, explaining she can only read one or two poems at a time because they make her cry so much. “But,” she said, “I really love it.”

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How to Sell Romance Novels: 5 Essential Strategies

How to Sell Romance Novels: 5 Essential Strategies

As a romance author, you’re given a wonderful opportunity to speak to readers on an intimate level. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires! Take this role seriously and use these five essential strategies for selling romance novels and building your return fan base.

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Marketing a Book Series: The Power of Read-Through

Marketing a Book Series: The Power of Read-Through

Here’s a big question: why do most successful self-publishing authors write series rather than standalone books? The answer is quite simple: once you manage to hook a reader into a series, they are likely to buy all the books in that series.

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Instagram for Authors: Post vs Stories, Live Video, and More

Instagram for Authors: Post vs Stories, Live Video, and More

It’s easy to tell a story with words—but pictures? What is a writer supposed to do with Instagram? Should it merely be a tool to post cats getting in the way of your writing by sitting on your keyboard? Perhaps. But if you want to use Instagram as a way of connecting with your readers, here are a few things to remember.

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7 Tips for a Successful Book Launch on Amazon

7 Tips for a Successful Book Launch on Amazon

Every author aspires to have a perfect book launch. However, the problem for most authors is that there’s always a lot going on around the time you launch your book. Maybe you’re planning a book launch party, some local signings, or even a big virtual event. But, there are a few key elements specifically related to your Amazon launch that shouldn’t be overlooked. With that in mind, let’s dig further into their ecosystem to better understand how to plan a successful book launch on Amazon.

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Self-Publishing Services: The Best Tools to Publish a Book on a Budget

Self-Publishing Services: The Best Tools to Publish a Book on a Budget

Self-publishing is booming, and with this transition comes a plethora of organisations worldwide offering author services to writers. But what if your budget doesn't extend to a professional editor, typesetter, cover designer, and so forth? Does this mean your book will not meet industry standards, be of poor quality, or sadly never be published? Absolutely not.

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How to Write a Press Release

How to Write a Press Release

Book publicity is one of the least expensive and perhaps most productive of the promotional strategies used to generate exposure for books. And a press release is a commonly used tool to stimulate publicity. However, too many publishers' press releases go unheeded because of one major mistakethey write their press releases about their books.

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How to Market Self-Published Books in the Digital World

How to Market Self-Published Books in the Digital World

Marketing plays a huge role in any book’s success, but this is especially true for self-published books. Before you publish a book (or before you even start writing it!), it’s important to think about who you’ll be selling your book to—and how. Digital marketing is constantly changing, and it can be tough for authors to keep up with the top trends. We've rounded up the top digital marketing strategies to help both new and savvy indie authors understand how to market self-published books.

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Speaking Engagements for Authors: Tips & Tricks

Speaking Engagements for Authors: Tips & Tricks

I’ve been speaking professionally for over twenty years and know first-hand the impact it can have on book sales. No matter how digitized a culture we become, there is no substitute for actual human contact—the sacred connection between an author and their audience. As an author, how can you harness that power of speaking engagements? Here are some tips to use speaking engagements to help you build your author platform and sell more books.

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15 Tips for Getting Book Publicity

15 Tips for Getting Book Publicity

Book publicity can be defined in one sentence: it is using the media as a conduit to spread word of an author and book to general and/or target audiences. It really is, in its simplest form, a “you scratch their back, they scratch yours” scenario. You, the author, offer great material or ideas for a story, article, broadcast interview, podcast, etc., and the host or editor “plugs” your book. Here are 15 important tips to consider when you’re trying to get media attention and coverage to promote your book.

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4 Reasons People Buy Books

4 Reasons People Buy Books

Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.

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Connecting with Readers via Social Media

Connecting with Readers via Social Media

Social media marketing is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.

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How Do I Get a Foreword for My Book?

How Do I Get a Foreword for My Book?

Authors often ask me how to get that magic piece of writing at the beginning of the book. You know the one, where Mother Teresa tells the world what a fabulous person you are, and how the world will be a better place with your book in it. This little piece of heaven is called the foreword for a book.

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3 Steps to Book Sales

3 Steps to Book Sales

As a whole, Americans shop a lot. We constantly buy and discard items. Scientists regularly study people’s buying behaviors in an attempt to better learn how people make purchasing decisionsStudies reveal that people’s purchases are determined by three factors: awareness, decision, and availability. You can capitalize on each of these components to sell more books.

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Book Marketing Print Collateral Do’s and Don’ts

Book Marketing Print Collateral Do’s and Don’ts

You put a ton of effort into getting the perfect cover for your book and the perfect image for your publisher imprint that best represents your author brand. Now, it’s time to apply the same level of effort to creating awesome printed collateral to execute some of your book marketing. In other words, we’re talking about swag. The best pieces of swag are those a fan can keep using long after he or she has read your book. Here’s how you can make your swag the one readers hang on to.

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How to Create an Author Brand

How to Create an Author Brand

When you self-publish a book, you’re probably the one doing everything for it. Beyond being its author, you’re its publisher and its entire book marketing team. You want people to read your bookwhat publisher doesn’t?and so to make that happen, you’ve got to do all you can to get your book into your target audience’s hands. Before you can do that, you need to define who you are and what a reader can expect from you. How? A good place to start is where other creatives begin to promote their work: with solid branding.

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6 Online Book Marketing Ideas for Authors That Take Just An Hour

6 Online Book Marketing Ideas for Authors That Take Just An Hour

In the vast sea of promotional activities an author can engage in, it is easy to float adrift. Many authors get overwhelmed by just how much there seems to be to do! Don’t let that attitude become yours—with a little planning and even a minimal time commitment, you can do easy online marketing for your own book. Each of these items can be accomplished in an hour or less.

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