If I could turn back the clock and get into the room when Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass were putting together their ideas for Twitter, the first thing I'd say is, "Don't call it Twitter!" With more than 1 billion registered users, the tweeterie is a lot more serious a medium than its flighty name suggests—especially as it relates to the publishing industry and Twitter for authors.
The publishing industry uses Twitter as two things, an in-house messaging service and a kind of who’s who. Many of our colleagues around the world monitor tweetly doings, even if they don't make themselves visible there.
I've come to know that Twitter's secondary function in publishing—as that directory, a roster in which you need to be discoverable—is being overlooked by too many writers.
If I hear of an interesting book coming out, the first place I check for information on its author is Twitter. Why? Because I want to know if that author is engaged with readers and colleagues. If I tweet about that author's book, will the tweet carry the amplification boost of an author's Twitter handle?
Use a Clear Twitter Handle
One statistic, from 2013, indicates that in that year, there were an average 1.6 billion searches made on Twitter daily. You want someone interested in finding you to be able to spot you, easily and without a lot of guesswork. Oddly, even high-profile authors sometimes make it difficult to spot them on Twitter. If you run a name search there and get, say, 10 people with that author's name—and not one of them can be confirmed as the author you're looking for—that writer's visibility is being compromised.
As an author who wants to be found by readers and publishing industry players, you want to consider some tips regarding Twitter for authors to help "surface" your presence on this platform.
- Be sure your Twitter name is as close to your own name as possible. And just your name. Not "author" or "writer" attached to it. If you're having trouble getting it, try an underline in the middle (as in my handle @Porter_Anderson).
- Be sure your picture is (a) professionally made—not that party shot from three years ago with your husband's disembodied arm around your shoulder; and (b) your picture: not your cat, your children, your favorite vacation spot, nor your book cover. Especially not your book cover. Twitter is one of the social media. It's social because it's person-to-person. Ever shaken hands at a party with a book? Of course not. Be yourself, not your titles.
- Put the word "author" into your bio.
- Put a title or two into your bio. I like to see titles in all-caps because it makes them pop.
- If you mention something or someone else who has a Twitter handle, use that handle (with its @-symbol). Why? Because then people can click on that and learn more. So, if you've published through IngramSpark and would like to say that, be sure you use @IngramSpark to boost that signal.
Bottom line: Take a test drive on Twitter as if you're a Hollywood producer who's just heard about your book. Search for yourself. How easy would it be to find you? Discoverability is everybody's biggest concern today. With Twitter as a go-to resource for networking in the publishing industry, you'd be amazed how many folks are missing these simple steps in making themselves findable.