Scott La Counte

Scott La Counte is the CEO of BuzzTrace, which helps authors and publishers discover new readers and sell more books. He has over 15 years experience in publishing as both an author and publisher. Writing under the name Scott Douglas, he has had several bestselling books.

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Recent Posts

How to Promote a Book on Social Media: 10 Tips for Indie Authors

Social media writer’s block. It’s a thing! You have no problem hammering away at an 80,000 word novel, but when it comes to a 280 character tweet? Forget about it! You end up posting about what you had for dinner or what you did during the day, and nobody seems to be listening... or following. If that sounds like you, then these 10 social media marketing tips are just what you need.

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Facebook Tips for Indie Authors

You posted a photo of your dog on Facebook and all your friends liked it—building a Facebook page to promote your book to fans should be easy, right? Wrong! While your Facebook fan page may look the same and even function the same, the content and mission is completely different. You aren’t talking to your close friends and family, you are talking to over one billion potential viewers, because unlike your personal Facebook page, your fan page is public and a vehicle of your social media marketing. Here are some tips to point you in the right direction.

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Instagram for Authors: Post vs Stories, Live Video, IGTV, and More

It’s easy to tell a story with words—but pictures? What is a writer supposed to do with Instagram? Should it merely be a tool to post cats getting in the way of your writing by sitting on your keyboard? Perhaps. But if you want to use Instagram as a way of connecting with your readers, here are a few things to remember.

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Do Self-Published Authors Need Literary Agents?

A literary agent can be an author's best friend. They know how to get you the best book contract and ensure that there’s nothing in the language that will hurt you. They also can help get your book in front of the right editors. All of that is nice if you are planning on traditionally publishing your book, but what if you want to publish the book yourself? Should you hire an agent? It’s not a requirement, but it’s certainly an option.

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How to Develop a Content Strategy for Authors

We live in a world where content is king. Businesses know one of the most important pieces of information they need to have is their content strategy. Without one, how are people going to find out about your business? Successful authors are not just people who write wellthey’re people who think of their writing career as a business. Like any successful business, authors need a content strategy.

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Boosting Posts on Facebook: When, What, and How to Promote Your Book

I’m sure you’ve heard by now that Facebook can help you sell more books. But it’s not as simple as posting a message to your followers. What you may not realize is that not everyone who follows you will see what you have posted. If you have, for instance, 20,000 followers and post something on your page, only a small percentage of them will actually see the message. Boosting posts on Facebook helps you reach more than that tiny percent.

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The Art of the Giveaway

There’s a great debate: does giving content away actually get people to spend money? Maybe not immediately, but giveaways are part of a longer lead cycle and a great step for nurturing your readers into customers. You should definitely do a giveaway—but you have to do it right. Here are some tips to get you on the right track.

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How to Tweet Like a Bestselling Author

When people think authors, they think of books hundreds of pages longnot 280-character tweets. Still hundreds of writers have used Twitter successfully master social media marketing: Augusten Burroughs has over 40K followers on Twitter; Joyce Carol Oates has over 175K; Jackie Collins over 180K; J.K. Rowling has over 11 million; Paulo Coelho has over 12 million. These writers aren’t just popular on social media because they have popular booksthey’re popular because they’re actually saying things on Twitter that people are responding to. Here are seven tips to help break down Twitter for authors and make sure you are tweeting like a bestselling author!

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4 Tips of Successful Authors

It’s obviously not only a bad idea, but also an illegal one, to steal a writer’s words, but copying their book marketing techniques is not only perfectly fine but how the pros do it. If you are getting ready to publish your book, it's wise to “borrow” from successful authors, all of which have mastered at least these four things.

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When Should I Publish My Book?

You’ve just spent what seems like a huge chunk of your life writing your book, and now, at last, it’s time to hit that publish button . . . but not so fast! Is it really time to publish your book? Just because a book is finished doesn’t mean the timing is right. Your publication date is important. There are certain months that would be perfect for your book and make your pitch to retailers and media outlets easier, and some months you should avoid altogether. Below are some tips to help make sure your book doesn’t launch with bad timing.

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