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Scott La Counte

Scott La Counte is the CEO of BuzzTrace, which helps authors and publishers discover new readers and sell more books. He has over 15 years experience in publishing as both an author and publisher. Writing under the name Scott Douglas, he has had several bestselling books.

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Recent Posts

How to Tweet Like a Bestselling Author

Twitter is for politicians, musicians, comedians, but authors? Authors are best at writing novels, not 280-character tweets. Still, hundreds of writers have used Twitter successfully master social media marketing: Augusten Burroughs has over 40K followers on Twitter; Jackie Collins over 170K; Joyce Carol Oates has over 200K; George R.R. Martin has over 1 million; Stephen King has over 5 million; Paulo Coelho has over 15 million. These writers aren’t just popular on social media because they have popular books—they’re popular because they’re actually saying things on Twitter that people are responding to. Here are seven tips to help break down Twitter for authors and make sure you are tweeting like a bestselling author!

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When Should I Publish My Book?

You’ve just spent what seems like a huge chunk of your life writing your book, and now, at last, it’s time to hit that publish button . . . but not so fast! Is it really time to publish your book? Just because a book is finished doesn’t mean the timing is right. Your publication date is important. There are certain months that would be perfect for your book and make your pitch to retailers and media outlets easier, and some months you should avoid altogether. Below are some tips to help make sure your book doesn’t launch with bad timing.

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How to Promote a Book on Facebook: Ads, Analytics, Groups, and More

You posted a photo of your dog on Facebook and all your friends liked it—building a Facebook page to promote your book to fans should be easy, right? Wrong! While your Facebook fan page may look the same and even function the same, the content and mission is completely different. You aren’t talking to your close friends and family, you are talking to over one billion potential viewers, because unlike your personal Facebook page, your fan page is public and a vehicle of your social media marketing. Here are some tips to point you in the right direction.

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How to Promote a Book on Social Media: 10 Tips for Indie Authors

Social media writer’s block. It’s a thing! You have no problem hammering away at an 80,000 word novel, but when it comes to a 280 character tweet? Forget about it! You end up posting about what you had for dinner or what you did during the day, and nobody seems to be listening... or following. If that sounds like you, then these 10 social media marketing tips are just what you need.

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Instagram for Authors: Post vs Stories, Live Video, IGTV, and More

It’s easy to tell a story with words—but pictures? What is a writer supposed to do with Instagram? Should it merely be a tool to post cats getting in the way of your writing by sitting on your keyboard? Perhaps. But if you want to use Instagram as a way of connecting with your readers, here are a few things to remember.

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Do Self-Published Authors Need Literary Agents?

A literary agent can be an author's best friend. They know how to get you the best book contract and ensure that there’s nothing in the language that will hurt you. They also can help get your book in front of the right editors. All of that is nice if you are planning on traditionally publishing your book, but what if you want to publish the book yourself? Should you hire an agent? It’s not a requirement, but it’s certainly an option.

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How to Develop a Content Strategy for Authors

We live in a world where content is king. Businesses know one of the most important pieces of information they need to have is their content strategy. Without one, how are people going to find out about your business? Successful authors are not just people who write wellthey’re people who think of their writing career as a business. Like any successful business, authors need a content strategy.

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The Art of the Giveaway

There’s a great debate: does giving content away actually get people to spend money? Maybe not immediately, but giveaways are part of a longer lead cycle and a great step for nurturing your readers into customers. You should definitely do a giveaway—but you have to do it right. Here are some tips to get you on the right track.

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7 Guerrilla Book Marketing Tips

Did you know for five dollars you can get someone to write your book title on their face or stomach? How about give the synopsis of your book via video...dressed as a nun? The Internet is a bizarre place where you can find someone to do just about anything in the name of marketing. Why would you want to? Because weird and crazy, when done right, actually can help sell your book.

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Using Social Media to Find Your Book's Audience

You wrote a great book, one that everybody and their mother should read. But nobody is reading it . . . including your mother! What gives?! Sometimes great books aren’t read because of timing; sometimes they aren’t read because the pricing is all wrong; and sometimes it’s just placed in the wrong category. For the majority of books, however, the reason comes down to not knowing who your book's audience is.

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