Social and Beta Publishing

by Carla King (@CarlaKing), founder of Author Friendly
A great way to build your audience before your book is published is to start sharing stories and drafts of your book ahead of time. It’s really never too early to start. One year, three years, five years…it simply doesn’t matter.

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Social Media: Choose It and Use It, Self-Publishers!

by Carla King (@CarlaKing), founder of Author Friendly
Readers use social media to review, recommend, and talk about books. Beyond user posts and comments, prominent bloggers use social media to post and promote their reviews and recommendations, making it a rich source of discovery for your potential readers. Simply put, social media is a goldmine for authors.

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Twitter: The Author's LinkedIn

by Porter Anderson (@Porter_AndersonThe Hot Sheet
If I could turn back the clock and get into the room when Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass were putting together their ideas for Twitter, the first thing I'd say is, "Don't call it Twitter!" With more than 1 billion registered users and more than 300 million of those active, the tweeterie is a lot more serious a medium than its flighty name suggests—especially in our business.

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Using Social Media to Drive Book Sales

Social media is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.

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