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Olivia McCoy

Olivia McCoy is a book publicist, marketing associate, and host of Smith Publicity’s All Things Book Marketing podcast. She has two BAs in English Poetics and French from the University of Georgia, a Master’s Certificate in Publishing from the University of Denver Publishing Institute, and an MS in Leadership for Creative Enterprises from Northwestern University. Olivia’s professional background is in book marketing and independent publishing and her in-depth knowledge of the publishing industry allows her to educate and consult with authors from all genres including business, lifestyle, memoir, and fiction throughout their book launches. Consultation topics have included Amazon optimization and bestseller strategy, social media design and posting, author branding, book distribution, website creation and development, newsletter setup, advertising strategy, and building pre-publication buzz among others. Her publicity clients have received national media placements in outlets such as The New York Times, Fast Company, Built In, Newsweek, HuffPost, and HOLA!. When she’s not at work, Olivia is at home in Philadelphia with her dog, Rudy.
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Recent Posts

2023 Book Marketing Trends

2023 is in full swing and with it comes a whole host of new approaches to book marketing. We’re seeing media outlets revert back to in-person interviews following COVID-19 and indie bookstores taking a turn in the spotlight. A renewed focus on connecting directly with readers has made a huge impact on book sales in the wake of BookTok and influencer marketing. It’s a whole new world and below are 5 marketing trends to help you navigate it: 

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