Did you know IngramSpark has free online self-publishing courses on topics that matter most to you and your publishing success? Courses are already available on book metadata, social media marketing, building an author platform, and the business of self-publishing. You’ll find them in the IngramSpark Academy!
Successful publishing is more than writing, printing, and shipping books. There’s a lot of savvy that goes into helping a book succeed, and it’s savvy that self-publishers are often left to figure out on their own. At IngramSpark, we take your publisher success seriously, which is why we not only offer quality production services for print and ebook and global book distribution, but tons of free education including this weekly blog, our podcast, downloadable guides, and our self-publishing courses.
We currently have four courses available and all typically take around an hour to complete. One hour of FREE, consolidated information on a topic essential to your publishing? Definitely worth it. So here’s a breakdown of what you can expect to find from each course:
How to Build an Author Platform Course
Before you can hope to sell a book, it’s important to know your audience. The keys to a strong author platform are understanding why people buy, finding and understanding your audience, getting involved, and planning book marketing efforts around your audience. It’s tempting to rest on what you may assume to be true, but it’s necessary to take the time to really find out who your readers are, where and how they receive recommendations, and develop your strategies for interacting with your readers in a meaningful way. When your audience feels as if you and your book are speaking to them, they’re more likely to buy your book and help you achieve the success you’re looking for.
The Author Platform Course teaches you how to find your book’s audience and how to connect with readers. This free self‑publishing course is your guide to building author connections to promote your book.
Social Media Marketing Course
Social media marketing is always a hot topic, because 1/3 of the world’s population uses social networks regularly and 81% of shoppers use the internet to help them make purchasing decisions. Social media can be a powerful book marketing tool and a great way to connect with readers. Why not look for readers where so many of them already spend their time? Figuring out which social media platforms are best for authors, what each platform does, the time commitment, and what to post where overwhelms some authors, so we help break it down.
The Social Media Marketing Course teaches you how to market your book on social media, what social platforms work best for authors, and how best to develop a social media marketing strategy that promotes your book and author platform.
Book Metadata Course
What many authors don’t realize is that your book metadata is the key to your book’s online discoverability. If someone’s searching for something like your book online, wouldn’t you like your book to show up as the answer to their search? Good book metadata is your secret sales force and can win you readers while you’re not looking with nothing more than you taking the time to set it up correctly. Book metadata sounds like a fancy technical thing, but it’s really all the things that describe your book to search engines, readers, booksellers, and librarians. Book metadata consists of information like your title, author bio, book description, price, subject codes, trim size, publication date, etc. and there’s a way to optimize each one for the best results.
The Book Metadata Course teaches you how to increase your book’s sales potential by making better use of your book metadata.
How to Self-Publish Course
This course is an overview self-publishing course or crash course, if you will, explaining some of the decisions you’ll need to make as a self-publisher. Self-publishing isn’t for everyone, and we absolutely get that! We want you to make the right decision for you and your book, so this course helps give you a better idea of what’s involved in self-publishing.
The How to Self-Publish Course teaches you how to self-publish a book with a better understanding of where self-publishing stands today, the benefits of self-publishing, the book publishing process, and what you need to self‑publish professionally.
There are several resources out there, but how do you know where to look? In addition to our suite of publisher education, we recommend paying attention to information that comes from reputable sources such as publishing associations, your local bookstore or library, attending a publishing conference/workshop, or just talking to fellow authors you know and respect. Ingram has been in the publishing business a very long time and serves not only authors and publishers, but retailers, libraries, educators, and pretty much anyone who wants or uses books for business or pleasure. We stay plugged in to what’s happening in the publishing industry and support many associations, publishing events, and take every opportunity to listen and learn from those who help us make up this business we call the book business.
We welcome you with open arms and hope you’ll enjoy it as much as we do!