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How Indie Authors Can Get Their Books Into Libraries

Thursday, August 11, 2016

by Robin Cutler, Director of IngramSpark, originally posted on Bookworks
One of the most frequent questions I get from authors I meet at writing conferences isHow do I get my book into libraries?” So I recently posed this same question to my friend and Ingram colleague Joyce Skokut, Director of Library Collection Development who had just returned from the American Library Association (ALA) annual conference in Orlando. Joyce graciously met with the IngramSpark team to offer some insights and sage advice for indie authors in how best to get their book onto library shelves.

Library Organization and Purchasing Decisions

America's 123,000 libraries fall into four basic types: Public, School, Academic and Special (armed forces, government, corporate). Like bookstores, most libraries purchase content from book vendors like Ingram or Baker and Taylor rather than directly from publishers. So right off the bat, if your book isn’t in a library vendor catalog, you are behind the curve ball.

Vendors work with libraries to create profiles that fit what type of content the library wants in its collection. For instance, many public libraries in the past have expressly denied self-published content for their collection. Academic libraries, on the other hand have been a bit more relaxed on this stance especially if the book is in a subject that is trending in pop culture or represents the scholarship being studied on its campus. Even though the self-publishing stigma is improving in the library world, it can still be a challenge today to bring your indie title to a librarian’s attention.

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Importance of Reviews

For both public and academic libraries, decisions to purchase are typically based on professional reviews that librarians recognize and value. So getting a positive review in a publication that both vendors and libraries recognize is really critical to getting your book purchased by libraries. Joyce provided us with a list of the top library review media, their audience and circulation as well as a link to their sites so you can see their submission guidelines if you’re interested in submitting your forthcoming book for review. Keep in mind that many of these publications require submission prior to publication.

  • Booklist: Adult and Youth | Circulation: 80,000 print; 160,000 online

Libraries Require Good Book Metadata

Just as IngramSpark has been pounding the drum in its webinars and social media on good book metadata in selling to bookstores, Joyce said that librarians are just as demanding. Here are the must haves for your book to even be considered for purchase by a library:

  • Accurate BISAC or subject codes – three is better than one
  • Accurate age range (intended audience based on comprehension level)
  • Regional information – is the book about xx place or is the author from xx place?
  • Author affiliations are particularly important in the academic world—if a professor at University X writes a book, chances are high for course adoption or at least that the library will purchase a few copies. Many library profiles feature an inclusion list of affiliated authors which is generally a mixture of authors who are current or past faculty members, or who write about a certain place.

Get Involved

Like bookstores, many public and even academic libraries now offer writing and publishing workshops to their local community of writers and students. If your local library offers such a program, this would be a great opportunity for you to take part and learn what librarians know about publishing. Ideally, you should be both a patron of your local library as well as a customer of your local bookstore prior to publishing your first book. 

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Robin Cutler

As the Director of IngramSpark at Ingram Content Group, Robin is committed to helping independent publishers easily get their content into the hands of readers around the globe. To help make this happen, she leads the development of IngramSpark and continues to support and refine the platform to better serve independent publishers around the world. She is a leader in the independent publishing space, and when not developing new programs and services for IngramSpark, she can often be found sharing her expertise at industry events around the world.