Global book distribution can often be one of the most daunting prospects for independent and self-publishers. You may be sitting in your small town when you decide to publish a book and you think you'll sell it online and perhaps to your local bookstores and libraries, but there's actually a world of possibilities available to you that you may not be taking full advantage of.
Global book distribution opens a wealth of opportunity to reach an astounding number of readers worldwide, which ultimately helps you sell more books. And when we say readers, we mean readers you would consider your ideal market, but also those who may not have even crossed your mind.
When you create an IngramSpark account, you sign the Global Agreement, which gives you the option to add pricing in all available markets—USD (United States), GBP (United Kingdom), EUR (European Union), AUD (Australia – GST Exclusive), and CAD (Canada). Adding pricing in these main markets is easy, and may make a world of difference when it comes to growing your fan base and increasing sales.
You enter this information per title in your IngramSpark account. So when you're setting up a new title or editing an existing one, it will be on the page where you enter your retail pricing and will look like this:
If you leave any of these blank, your title will not be for sale in those markets. There is a currency converter available on this same screen to help you price your books in markets you're unfamiliar with, but as an extra tip, bookstores in all countries prefer the list price end with .99 or .00 so when you convert your price for other markets,
Markets by the Numbers
Thrillers, crime and mystery novels still dominate the Australian book chart with 49% of all Australians having read a book of that genre in the last 12 months. With the couple of clicks it takes to add pricing in Australian Dollars, you could be widening your audience by nearly 12 million readers.
Are you a first-time Spanish author who has only priced their debut Spanish-language novel in Euros? There are 41 million native Spanish speakers in the United States, meaning that even if your marketing efforts only reach 1% of this, you are exposing your book to 410,000 people who may not be able to purchase the book if it does not have a price in both Euros and United States Dollars.
In the United Kingdom, 2016 saw a rise of almost 10% for sales of non-fiction titles. With the launch of Ingram’s ipage® in the UK, providing bookshops the opportunity to purchase directly from Ingram in Pound Sterling, adding appropriate pricing to your titles (of any genre or target audience) could easily contribute to a rise of sales in future years.
It doesn't cost you anything more to have your titles priced in five markets than it does to only have your titles priced in one, and opening your distribution network through IngramSpark may uncover a potential fanbase in Italy or Canada that you never knew was out there.
What Publishers are Saying
Don't Miss Out
These additional markets are available to you in your IngramSpark account. Markets to which you could be selling your book! Consider updating your existing titles if you've left any blanks so that you take full advantage of your sales opportunities. And if you haven't uploaded a book yet, consider this post a helpful tip to get you started off on the right foot when you do!