You’ve done the hard work of writing your book. Now it’s time to find out what others think of it. In other words, it’s time to solicit book reviews. Not all book reviews are the same, and in the world of book reviews, there are two options: crowdsourced reviews or professional reviews. Here's the difference between the two.
One of the best ways to learn how to publish successfully is to listen to those who have gone before. Six successful authors recently shared their stories on the IngramSpark self-publishing podcast, Go Publish Yourself.
Book marketing doesn't have to be complicated, but it also can't be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively “simple,” it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes.
Getting your book reviewed is beneficial to achieving book sales. A positive review speaks volumes: It tells readers an unbiased third party has read your book and deemed it worthy. It entices readers with a plot description. It gives you instant credibility. But before you send your book off for review, you need to be absolutely sure you’re ready.
A lot of authors see publishing a book as an end in and of itself, but you can actually use it as a catalyst for your career and life goals. Something magical happens when you publish a book. You become an expert. Whether your book's genre is self-help, business, history, memoir, or fiction, pick any category, it doesn’t matter. It’s the fact that you possessed the knowledge to pen an entire book on a subject or idea that now makes you an expert, someone whom others accept as an authority. One of the best ways to expand that authority is professional speaking.
Self-aware authors know they're taking on a challenge when they choose to self-publish a book, a rewarding and exciting challenge, but a challenge nonetheless. With advancements in technology and opportunity and a lessening of the bias against self-publishing, every author now has a chance to succeed in the publishing space doing it on their own.
Your author website is your primary online presence, your brand, your “home” and your author platform. This is where people will come to find out more about you and your books, which gives you an excellent opportunity to present yourself and your books in the best way and to brand yourself. You can do it somewhat on Facebook and other social media sites, but your website is the only place you have complete design and editorial control. Make the most of it.
We have some special opportunities to help you get the most out of BookExpo and/or BookCon 2018 at the Javits Center in New York, NY, May 31 – June 3! How does your own personal consultation sound? Or perhaps reading from your work on stage?!
Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motivated to fulfill unmet needs. The foundation is made up of the very basic needs (security, food, etc.) and people advance ultimately to self-actualization. Believe it or not, the same concept applies to book buying from business-to-business (B2B).