Brian Jud

Brian Jud is the Executive Director of the Association of Publishers for Special Sales and President of Book Marketing Works. He has over 25 years of publishing experience as a speaker, book marketing consultant, and the author of hundreds of articles and several books about selling books to non-bookstore buyers, including How to Make Real Money Selling Books and Beyond the Bookstore.

Recent Posts

Special Sales: Book Sales Beyond the Bookstore

The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue.

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Evaluating Your Publishing Efforts in Terms of Book Sales

As a rule, you should always be evaluating your publishing efforts to identify when and where a problem may exist. By setting up a system that quickly points out where problems exist, you can determine their cause and take steps to solve them.

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