It’s one of the most challenging tasks that can be asked of an author, to choose a passage from their book that represents, better yet, encapsulates its essence. When I owned a PR firm, most of my clients were authors, and I’d select their excerpts all the time. Piece of cake! Then I became an author, and soon discovered, it’s much harder when it’s your book.
A lot of authors see publishing a book as an end in and of itself, but you can actually use it as a catalyst for your career and life goals. Something magical happens when you publish a book. You become an expert. Whether your book's genre is self-help, business, history, memoir, or fiction, pick any category, it doesn’t matter. It’s the fact that you possessed the knowledge to pen an entire book on a subject or idea that now makes you an expert, someone whom others accept as an authority. One of the best ways to expand that authority is professional speaking.