UPDATED APRIL 1, 2026

I’ve been speaking professionally for over 20 years and know firsthand the impact it can have on book sales. No matter how digitized a culture we become, there's no substitute for actual human contact—the sacred connection between an author and their audience. As an author, how can you harness that power of speaking engagements? Here are some tips to use for speaking engagements to help you build your author platform and sell more books.

Updated December 5, 2024

It’s one of the most challenging tasks that can be asked of an author: to choose a passage from their book that represents, better yet, encapsulates its essence. When I owned a PR firm, most of my clients were authors, and I’d select their excerpts all the time. Piece of cake! Then I became an author, and soon discovered it’s much harder when it’s your book.