Writing and marketing a memoir is so personal. Unlike a work of fiction or a business or self-help book, this is your life. While memoirs probably offer the most opportunities for marketing, knowing how to harness the specific power of your story and use it to make a difference is key.
I’ve been speaking professionally for over twenty years and know first-hand the impact it can have on book sales. No matter how digitized a culture we become, there is no substitute for actual human contact—the sacred connection between an author and their audience. As an author, how can you harness that power of speaking engagements? Here are some tips to use speaking engagements to help you build your author platform and sell more books.
It’s one of the most challenging tasks that can be asked of an author, to choose a passage from their book that represents, better yet, encapsulates its essence. When I owned a PR firm, most of my clients were authors, and I’d select their excerpts all the time. Piece of cake! Then I became an author, and soon discovered, it’s much harder when it’s your book.