I often get this question from authors and my standard response is, “Anything you want!” Your website is the only place you can put anything and everything, which you can’t do on Facebook, Amazon, or anywhere else. It’s one of the primary reasons for having an author website. You can share the basic information, but also content readers can't find anywhere else.
Many authors and publishers struggle with choosing the best website option for themselves and their companies. Few people have a technical background, so setting up a DIY author website seems like a daunting task, and many authors and publishers don’t feel confident talking or negotiating with a potential website developer. Some authors have told me that sometimes “it can feel like negotiating with a used car dealer.” It doesn’t have to be so difficult.
It's indisputable: all authors and small publishers must have their own mobile- friendly, professional looking author website. It is, by far, the most important element of your book marketing strategy. I have developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog covers the author website basics you should consider as you are getting started—or before you get started.