Part Four of a Blog Series
This fourth and final installment of the complete guide to creating an author website will delve into monitoring the users that visit, what happens during those visits, and what that can tell you about how well your website is performing.
Part Two of a Blog Series
Ideally, your domain name should be yourname.com. If you have multiple books, this should be a no-brainer. Obviously, you wouldn’t get a domain name for just one of your books if you have an author website with multiple books. What if you already have a website using the domain name of one of your books? Now might be the time to consolidate under one website using your name. Your name is generally more searchable, and by putting all of your books on one site, you allow readers looking for one book, in particular, to naturally discover your other works. Even if you are a first-time author with one book, it should still be yourname.com.
Part One of a Blog Series
Authors and small publishers must have their own mobile-friendly, professional-looking website. It is, by far, the most important element of a book marketing strategy. I've developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog series is the complete guide to creating an author website—from domain names and costs all the way down to specific content categories. Read more and learn how to create a professional author website.
