Book Cover Design Tips to Attract Readers and Sell Books

Tuesday, May 09, 2017

It’s nice to think that the most well-written books are the most popular, but we all know that has never been true. And self-publishing has changed the game further; currently, over one million books are being published every year. With that many books available, readers are never going to find your masterpiece unless you find a way to break through the clutter, get people’s attention, and convince them to crack open your book and start reading.

But how, exactly, do you do that?

I have two words for you: cover design.

The right book cover design can increase your visibility by more than 50%, which means more readers nose-deep in your latest book—and more money in your pocket.

But what does a well-designed cover look like? Here are seven book cover design tips.

1. Book Covers Should Give Readers a Sneak-Peek of What’s to Come

The cover of the universally acclaimed Life of Pi by Yann Martel does an excellent job of framing the story and building an emotional connection to the protagonist, a young man trapped on a lifeboat with a ferocious tiger.

When it comes to how much your cover should give away, think of it in terms of the “The Three Bears Principle”: not too much, not too little . . . but just enough. When a potential reader picks up your book, they should at least get a general framework of what they can expect between the front and back cover.

Your cover design should hint at the overall theme and plot of the story without giving away any major plot details or spoilers. By giving potential readers a sneak preview, you’re pointing them to the information they need to make an informed decision on whether your story is one in which they want to invest their time.

2. Book Covers Should Let Readers Know the Book’s Genre

In addition to giving readers a subtle preview of your plot, your cover should also clearly impart the book’s genre.

While plenty of people like a little variety in their bookshelves, most people prefer one or two genres over others. If someone picks up your book expecting a dystopian YA novel, but then reads the blurb and realizes it’s a collection of humorous essays, they’re not going to buy. Similarly, the person who wants to read humorous essays is going to overlook your book because a jarring dark city scape with glowing neon text isn’t really their thing.

3. Book Covers Should Introduce Your Protagonist

Whether they’re irritatingly perfect or tragically flawed, a model citizen or the definition of an anti-hero, readers have to feel connected to your protagonist in order to feel compelled to read their story. If you can establish a connection with your protagonist before they ever even crack open your book, you’re ahead of the game.

Use your book cover to start building that connection. Whether it’s overt (like adding a photo or illustration of your main character) or subtle (like visually alluding to a significant part of their character, like the bowler hat they’re never without or their cherished ‘63 bug), using your cover as a way to start building the relationship between your main character and your reader will help you attract the kind of audience that’s going to want to hear your protagonist’s story.

The cover of The Curious Incident Of The Dog In The Nighttime by Mark Haddon incorporates multiple elements of a well-designed cover. The designer alludes to the plot with the graphic of the dog and pitchfork and the whimsical font is a great representation of the child protagonist.

4. Book Covers Should Set the Right Tone

All books have a dominant tone. Maybe your book is humorous, or a huge tear-jerker, or a “who-done-it” thriller that keeps your readers on the edge of their seats, biting their nails in anxiety. And while your book surely has other experiences within it’s pages (sad books can have humorous moments, thrillers often have a token humorous character to cut the tension), you want to make sure your dominant tone comes through on your cover.

Your book cover design should match the tone of your book in order to attract the right readers. So, if your book is humorous, the cover shouldn’t include darkly contrasting imagery with a blood red title. And if your book is likely to rip your readers’ hearts out of their chest, cartoonish illustrations with bubble fonts have no business on the front of your book.

5. Book Covers Should Follow the Rules of Design in a Way That Makes Sense for Your Genre

Good book cover design isn’t a guessing game. There are very specific rules and guidelines to follow if you want to create a well-designed anything, from a t-shirt to a website to a—you guessed it—book cover. And if you want your book cover design to lure in your ideal reader, you have to follow the rules, too.

Use fonts that are genre-appropriate and easy to read. Use text hierarchy to emphasis the important text on your cover, like your title. Create contrast between the background colors and the text to make it pop off the page and grab your readers’ attention. Leverage color psychology to elicit the right emotional responses from your readers.

Design rules are rules for a reason: they work. And when you integrate them into your book cover design, you can trust they’ll work for you.

6. Book Covers Should Pay Attention to the Details

What’s the difference between looking like a total amateur and having a book cover design that makes your readers automatically assume you’re a seasoned pro?

The details.

The details are really where you have the opportunity to elevate your design to a whole new level. Things like lighting, shading, image treatment, image arrangement, text hierarchy, and layering are what takes a book cover design from “ok” to “epic.”

Your book cover design isn’t a place to cut corners. You want to make sure every detail of your cover positions you as the capable and professional author you are. Get your overall cover design idea locked down and then work with your designer on all the small details and finishing touches until it’s perfect.

The cover design for Prep by Curtis Sittenfield follows all the rules for a great book cover design. The lavender, pink, and green color palette as well as the preppy belt graphic are the perfect match for the coming-of-age story about an elite boarding school.

7. Book Covers Should Have a Distinct Style

Want to know what won’t help you attract more readers? Designing a book cover that looks like literally everything else on the shelf; think just another romance with an oil painting of Fabio staring off into the distance wearing a loincloth. Yawn.

If you want your book to fly off the shelves and straight into the hands of your readers, it needs to have a distinct visual style.

Of course, this is a tricky balance. You don’t want to break any of the rules above: your book still needs to make it clear that the readers are getting a cave man romance. But could you do it in the style of a cave painting? Now that would be unique and intriguing!

Not only does this grab your readers’ attention, but it can also help build your author brand; if you integrate your distinct visual style into all of your book covers, it will make it easier for your readers and the world at large to recognize your work.

Attracting more readers in an oversaturated market isn’t easy. But you can get your self-published book into the hands of more readers than you’d ever think was possible, and the right book cover is the way to get there.

 

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Chris Payne

Chris Payne is Corporate Controller at 99designs, a design marketplace that specializes in book cover and book illustration design. In addition to working at 99designs, Chris founded JournalStone Publishing in 2011, where he has published four of his own books and continues to work with award-winning authors such as Adam Nevill, Jonathan Maberry and Christopher Golden.