Authors spend the majority of their working time away from other people, so when you finish your book and discover that part of promoting it means you have to be social, you might be a little confused. The first thing you should think about is this: you probably didn’t just finish your book without having goals. You should apply this principle of having goals to your social media as well. Below are 8 daily/weekly social media goals you should have to get started. Don’t let the number scare you! These are quick goals and require a daily time investment of no more than 10 to 20 minutes.
Storytelling is not a colour-by-numbers exercise. We want to be original. However, even the most rule-breaking story has certain fundamental patterns. If we understand what they are, we can be outlandish and creative—and still know we’re building a satisfying experience for the reader. What are those patterns?
Every author has a different comfort level with social media. You may be a real star at creating content for your channels but get tired of the constant attention your social media presence requires of you. Or, you may have only discovered recently that social media is a part of the author experience, and you are now trying to figure out how to best use your time in what can be an overwhelming world of likes, retweets, shares, tagging, friending, following, and sharing stories. So what social media should authors use?
It’s a matter of seconds. Perhaps 10, maybe up to 20, but that’s about it. That’s how much time you have to get the attention of an editor or producer when you pitch your book or pitch yourself as the author. It's commonly referred to as the elevator pitch and there's an art to perfecting it.
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I often get this question from authors and my standard response is, “Anything you want!” Your website is the only place you can put anything and everything, which you can’t do on Facebook, Amazon, or anywhere else. It’s one of the primary reasons for having an author website. You can share the basic information, but also content readers can't find anywhere else.
Writing a book series takes a lot of planning, and it takes a little extra effort when it comes to choosing a book editor. Assuming you have one humdinger of a book series, you’ll want an editor who’s familiar with it or who’s able to quickly be brought up to speed. If you haven’t kept in contact with the original editor, or, for whatever reason, you want a different editor than the first, it’s critical he or she be willing to read previous editions. Typically, depending on the word count, this will set you back a few hundred dollars. If this isn’t in the budget, then be able to offer summaries and a few excerpts.
There are many reasons an author might decide to self-publish instead of pursuing traditional publishing, beyond the facts that the barrier to entry is much lower and the opportunities for print quality and book distribution are level. Here are a few answers to the question: Why should I self-publish?
Goals are the foundation of a solid book publishing plan. They provide a target at which to aim and the standard against which you can gauge your progress. Author goals divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you've come.
Advances in technology have given writers the power to put their words to paper and publish a book. In the not so distant past, traditional publishing was the only way for authors to get their works printed and distributed with any credibility. Now, aspiring authors can do most of this work on their own and the bias around self-publishing is falling away. If done correctly, self-published books can have the same superior quality and marketability as books that receive treatment from a traditional publisher and here's how.