How to Choose the Perfect Book Excerpt

It’s one of the most challenging tasks that can be asked of an author, to choose a passage from their book that represents, better yet, encapsulates its essence. When I owned a PR firm, most of my clients were authors, and I’d select their excerpts all the time. Piece of cake! Then I became an author, and soon discovered, it’s much harder when it’s your book.

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How to Know When Your Draft is a Manuscript

Ernest Hemingway once offered, “The first draft of anything is sh!t.” In his posthumous 1984 memoir, With Hemingway: A Year in Key West and Cuba, Arnold Samuelson shares his experiences working as a deckhand on Hemingway’s fishing boat for ten months in 1934. During their sea-faring adventure, Hemingway offered Samuelson, then a nineteen-year-old struggling writer, the following advice:

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IngramSpark Self-Publishing Podcast: Author Spotlights

One of the best ways to learn how to publish successfully is to listen to those who have gone before. Six successful authors recently shared their stories on the IngramSpark self-publishing podcast, Go Publish Yourself.

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5 Book Marketing Mistakes Self-Published Authors Make

Book marketing doesn't have to be complicated, but it also can't be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively “simple,” it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes.

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Book Review Checklist: What to Do Before Submitting for Review

Getting your book reviewed is beneficial to achieving book sales. A positive review speaks volumes: It tells readers an unbiased third party has read your book and deemed it worthy. It entices readers with a plot description. It gives you instant credibility. But before you send your book off for review, you need to be absolutely sure you’re ready.

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Important Author Website Metrics to Monitor

Every author must have an author website, and you will need to engage in online activities to drive traffic to it. This may be by engaging on social media, guest blogging on other sites, sending out newsletters, advertising, or other methods of driving people to your site. So, how do you measure your success in a) driving traffic to your website, and b) having visitors stay on your website, view your content, and hopefully purchase your books?

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A Mid-Year Pep Talk to Rejuvenate your Writing Resolutions

When people hear the word “resolutions” at this time of year, they tend to think of next year. As in, “Next year, I’ll make resolutions.” “Next year, my ‘future self’ will surely have the discipline to accomplish the big things I wanted to do this year.” But what about the resolutions you made this past January?

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8 Tips For Writing a Cookbook

A recipe book is deceptive. It looks so simple: you put together all the recipes you’ve created, add a cover with a delicious photo, and voila! Move over Nigela Lawson! Yes, it’s undeniable that recipe books take less to put together than some other genres, but they still need structure, consistency, and pace.

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4 Pillars of Successful Book Marketing

Successful book marketing lies in giving prospective readers what they want to read. Figuring that out depends on four pillars: target market, customer needs, integrated marketing, and profitability.

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Why I Write

Is there anything more thrilling than seeing your finished book for the first time? To stand there admiring that beautiful cover, to breathe in the smell of paper and ink, to feel the surprising heftiness of that book in your hands. Even content that lives only as an ebook is often imagined as it would appear on a tangible device such as an iPad or mobile phone. These visions are powerful and help to spur us on as we undertake the really hard work of spinning the creative impulse into an art form.

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