An Author’s Guide to Book Subtitles

A conversation about book subtitles should always start with genre, as best practices for subtitling vary from genre to genre. Recently, a memoirist I’m working with presented me with a long list of things her editor felt a subtitle needed to achieve, including that it have a rhythm, exhibit a progression, and stand on its own. If your subtitle can accomplish all of this and more, great, but most subtitles can’t and won’t. The quest for a perfect book subtitle is often elusive, and setting yourself up to hit various arbitrary benchmarks won’t always serve your book. 

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Four Ways To Get The Most Out of Author Conferences

As much fun as it is to meet and mingle with associates—or as much of a challenge as it is if you’re a more introverted writer—conferences are often daunting because they’re intense.

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What’s Your Self-Publishing IQ: Take the Self-Publishing Quiz

New formats. New technologies. New business trends. Self-publishing is a quickly growing and highly progressive business where there’s a great deal to know in order to be successful. Very few are experts at absolutely every aspect of book publishing and only when you know where you have room to improve, can you actually do so. That’s why we created this short self-publishing quiz—an easy way to give aspiring and veteran self-publishers alike a better idea of where they stand in the current self-publishing spectrum.

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6 Things to Consider Before Publishing Your NaNoWriMo Book

All of November you were on the clock to complete your book for NaNoWriMo. If you succeeded (WOW!) you're basically a superstar. Congrats! And after you spent an entire month lovingly crafting the perfect manuscript we know you’re eager to get it published. 

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Good Book Editing Doesn’t Just Correct, It Collaborates

I love the economy of publishing: a writer takes an idea and creates a product (the writing-the-book part), perfects the product (the editing-the-book part), and then prints the product (the finished-book part that readers pay to read). It’s one of the purest forms of capitalism.

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7 Book Marketing Services to Question

Book marketing and book promotion packages are a common offering from author service companies as well as publishing service providers—and for good reason. There’s demand for them and first-time authors, whether indie or traditional, need guidance.

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Publishing Terms Every Self-Publisher Should Know

If you intend to make a business out of self-publishing a book, be sure you understand the key elements to the book publishing process. Once you have an understanding of these basic publishing terms, you’ll be more prepared to succeed in this business we call the book business.

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5 New Year’s Resolutions for Writers Wanting to Print a Book in 2017

Be a nicer person. Paint a self-portrait. Shake the dust from that copy of “Sweatin’ to the Oldies, Vol. 3.” We probably can’t help with any of those, but for New Year's resolutions for writers and independent publishers who want to print a book (or several) this year, we have a few good suggestions. 

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DIY Self-Publishing Tools to Master the Book Publishing Process

"If you fail to plan you plan to fail." This analogy has been employed across various industries. I would go one step further and say, if you fail to plan you plan to pay too much. No planning causes unnecessary mistakes which in turn cost far more in publishing than publishing itself. 

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The Top 10 Mistakes Authors Make and How It Costs Them

As an author advocate, part of me dislikes creating a top ten list with a negative slant, and yet, it’s so easy to get things wrong in book publishing that it’s easy to come up with a list like the one below, which is hardly comprehensive. If you recognize your book in any of these errors, don’t fret. Part of becoming an author, and especially a self-published author, has to do with learning the ropes, and doing it better each time around to avoid common mistakes authors make.

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