Don’t Be Fooled: Common Misconceptions About Self-Publishing

Friday, April 01, 2016

There are several common misconceptions about the ins-and-outs of self-publishing. Authors often assume that taking on the responsibilities of publishing will be more trouble than it’s worth when the truth is often the opposite. Taking advantage of full-service printing services will ensure writers have control over their inventory and distribution. If you’re considering self-publishing, we’ve outlined three common myths and the truths behind them.

Myth #1: Printing Books is Expensive

The cost of printing is often thought to be an expensive drawback to self-publishing, but a reliable publishing service can limit this by allowing you some control of your pricing and printing options.

For most authors looking to self-publish, there is a looming fear that they won’t be able to afford to have their book printed. In the past, this was often the case due to expensive offset printing methods and strictly enforced copy minimums. Today there are a variety of printing options for every budget.

Instead of being forced to pay for 500 copies of your book in advance, you can now print only what you sell. This means lower overhead cost, no storage fees, and no risk of being stuck with inventory you’ll never sell. Full-service printing solutions will offer authors personalized compensation terms to accommodate fluctuations in the marketplace.

Myth #2: Self-Publishing Won’t Get the Book to the Masses

There is a stigma that a self-published book won’t travel farther than a writer’s personal bookshelf or his or her mother’s mantelpiece. This is another myth that should be put to rest in today’s digital age. E-readers and e-books make digital distribution a viable option for some authors.

Digital book publishing eliminates the cost of traditional printing materials and the need for inventory storage space to accommodate physical books. Digital books also reach readers as soon as they make their purchase, and they can view their new e-book on a variety of platforms. This convenience is a huge selling point in the modern world where minimalist aesthetics are appreciated and environmentally conscious business practices are favored.

While digital books are often sold much more cheaply than physical copies, the convenience and speed of digital book purchases are attractive to a growing number of customers. While the reduced sale price may seem unsettling at first, this is offset by the lower production costs and the ability to reach a much wider audience very quickly.

Myth #3: Self-Publishing Makes Inventory the Author’s Responsibility

It’s easy to think that since you’re in charge of publishing your own book, you’d also be in charge of making sure you have adequate inventory to sell to all of your readers. A good printing service affords authors with market access to reach every potential outlet for their books to reach customers.

Instead of falling prey to the dark cloud of myths swirling around the enterprise, find out how easy and affordable self-publishing really is. Don’t let your dreams be squandered due to misinformation.

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IngramSpark Staff

Hi there! It's your friendly IngramSpark staff here, happily sharing a wealth of publishing knowledge with people from all walks of the self-publishing biz.