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Boni Wagner-Stafford

Boni Wagner-Stafford is author of One Million Readers: The Definitive Guide to a Nonfiction Book Marketing Strategy that Saves Time, Money, and Sells More Books. She’s a writer, ghostwriter, and editor specializing in nonfiction. She is also co-founder of Ingenium Books, where she coaches nonfiction authors writing in the genres of business, self-help, personal development, memoir, and journalistic nonfiction. As an award-winning former Canadian journalist (under the names Boni Fox and Boni Fox Gray), Boni covered politics, government, social and economic policy, health care, and organized crime. She also held senior management roles in government where she led teams responsible for media relations, issues management, and strategic communications planning. As an entrepreneur, Boni has muddied her hands with one-page strategic plans, cash flow forecasts, development of purpose and core values, franchise structures, sales targets, and marketing strategy. She has lived in more than fifty towns and cities in Canada, Mexico, and France, currently residing in La Paz, Mexico. 
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Recent Posts

Book Marketing Strategies: A Guide for Indie Authors

Have you ever met an author who doesn’t want to sell more books? Even the authors who claim they don’t care much about book sales secretly wish they were selling more books. Most authors aim to get as many readers as possible to buy their books—which can prove to be more challenging than writing the book in the first place.

Whether stereotypical fact or fiction, many writers prefer the intimate, one-on-one relationship with their keyboard over marketing or promoting their book. Whether that describes you is beside the point. Your success as an author is in your own hands and marketing your books is no different. Having a solid book marketing strategy is key.

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How to Write a Nonfiction Book: A Step-by-Step Guide for Authors

Most writers will tell you that writing nonfiction is easier than writing fiction. This is the good news. The less good news: that doesn’t mean it’s less work to write a nonfiction book. While fiction writers often use a basic outline and then go wherever the story and characters take them, nonfiction takes careful planning before you even start writing. To get you started, these steps explain the basic process of how to write a nonfiction book.

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