Many people still believe they need a literary agent to become an author. They spend months crafting the perfect book proposal and then months searching for an agent. If they are lucky enough to find an agent who wants to work with them, they then can wait six months to a year to hear if any publishers are interested. In all of that time, a book could have been written, edited, designed, and published!
The publication of your book definitely deserves some celebration. There’s no better way to do that than a book event where you can sign books, meet your readers face-to-face, and take a bunch of photos for your social media.