Dan Smith

Dan Smith is CEO and Founder of Smith Publicity, the most prolific book marketing agency in the publishing industry, with over 3,000 books promoted since 1997. From first-time, self-published authors to New York Times bestsellers, Smith Publicity promotes every genre, and has secured media coverage for authors and books with every top media outlet in the U.S. and Canada. The firm has offices in Cherry Hill, NJ, and Toronto. Contact Smith Publicity at info@smithpublicity.com.

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Recent Posts

What Baseball Can Teach You About Book Publicity

Analogies between baseball and book publicity are fairly common. I use them often when speaking with authors, because baseball rules and strategy very succinctly help me get key points across.

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5 Book Marketing Mistakes Self-Published Authors Make

Book marketing doesn't have to be complicated, but it also can't be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively “simple,” it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes.

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How to Mail Your Book to Media

It seems simple enough: a media contact or blogger, online reviewer, etc. requests a copy of your book. So, you toss it into an envelope and send it off. Request fulfilled. Done. Well . . . perhaps not so fast.

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5 Ways to Pitch a Book to Media

It’s a matter of seconds. Perhaps 10, maybe up to 20, but that’s about it. That’s how much time you have to get the attention of an editor or producer when you pitch your book or pitch yourself as the author. It's commonly referred to as the elevator pitch and there's an art to perfecting it.

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Inside Secrets of Book Publicity for Indie Authors

Ever wonder how book publicists do what they do? Is there a secret formula for getting media coverage? Well, not really, but there are some insider tips and tricks of the book publicity trade that can help indie authors do what the professionals do.

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10 Tips for Getting Book Publicity

Book publicity can be defined in one sentence: it is using the media as a conduit to spread word of an author and book to general and/or target audiences. It really is, in its simplest form, a “you scratch their back, they scratch yours” scenario. You, the author, offer great material or ideas for a story, article, broadcast interview, podcast, etc., and the host or editor “plugs” your book. Here are ten important tips to consider when you’re trying to get media attention and coverage to promote your book.

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How to Get Book Publicity for Fiction Books

Most book publicists agree: compared to working with non-fiction, securing traditional media coverage for novels can be challenging. Unless it’s a household name author, how can a novelist who wrote a made-up story, get meaningful broadcast and print media coverage? That is the nature of fiction, after all – it’s not real and therefore inherently not newsworthyBut fiction can indeed be turned into “real” media coverage, you just need to get a little creative.

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