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Dan Smith

Dan Smith is CEO and Founder of Smith Publicity, the most prolific book marketing agency in the publishing industry, with over 3,000 books promoted since 1997. From first-time, self-published authors to New York Times bestsellers, Smith Publicity promotes every genre, and has secured media coverage for authors and books with every top media outlet in the U.S. and Canada. The firm has offices in Cherry Hill, NJ, and Toronto. Contact Smith Publicity at

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Recent Posts

8 Tips for Marketing Self-Help Books

The self-help and wellness industry is thriving. In the U.S. alone, the personal development industry takes in just under $10 billion annually. Books represent a substantial part of this market. So, while this means there is indeed great potential with such a robust market for self-help authors, it also means the competition is fierce. With self-help book marketing, you must make you and your book stand out from the crowd.

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15 Tips for Getting Book Publicity

Book publicity can be defined in one sentence: it is using the media as a conduit to spread word of an author and book to general and/or target audiences. It really is, in its simplest form, a “you scratch their back, they scratch yours” scenario. You, the author, offer great material or ideas for a story, article, broadcast interview, podcast, etc., and the host or editor “plugs” your book. Here are 15 important tips to consider when you’re trying to get media attention and coverage to promote your book.

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How to Mail Your Book to Media

It seems simple enough: a media contact or blogger, online reviewer, etc. requests a copy of your book. So, you toss it into an envelope and send it off. Request fulfilled. Done. Well . . . perhaps not so fast.

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5 Ways to Pitch a Book to Media

It’s a matter of seconds. Perhaps 10, maybe up to 20, but that’s about it. That’s how much time you have to get the attention of an editor or producer when you pitch your book or pitch yourself as the author. It's commonly referred to as the elevator pitch and there's an art to perfecting it.

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