Updated October 15, 2026

There are a variety of author events you can use to introduce your book to a new audience. You want to do it in a way that fits your book and helps everyone fall in love with your new literary baby. Always consider the genre and storyline of your book when planning your event's venue, format, and activities. Here are a number of different author event formats to consider, along with ways to extend them beyond the room.

Technology now gives independently published books quality to equal that of major publishing houses, and there's no reason your book publicity can't be equal too. In fact, in the last 18 months, we've seen that independently published authors have more promotional options available to them than many who go the traditional route because they can react more quickly to changing market trends and make decisions to jump on timely promotions. Here are some things to consider before you publish your book: