Editorial book reviews are consistently one of the most powerful tools available to traditional publishers for promoting their books, making them one of the most powerful tools available to indie authors for book marketing also. 

While Chanticleer Reviews was exhibiting books vetted by our reviewers and writing competitions at several Independent Bookseller Association trade shows, I was able to observe (a marketing habit of mine) how professional booksellers buy books in action. Their traits were consistent with what they were seeking to fill their shelves. Also, I was able to ask the book buyers what they were looking for in particular to make their book-buying decisions.