Phil Ollila

Phil Ollila is Chief Content Officer of Ingram Content Group. Phil is responsible for Ingram’s publisher-facing businesses and has played a key role in the transformation of Ingram from a traditional book wholesaler to a fully-integrated content distribution services company. He leads a number of Ingram business units, including Lightning Source sales, Ingram Publisher Services, digital distribution through CoreSource®, wholesale merchandising, and Ingram marketing. At Ingram, Phil has also served as Senior Vice President of Ingram Book Group, President of Ingram Publisher Services, and President of Ingram Library Services. Prior to joining Ingram, Phil spent 12 years at Borders Group where his last position was Vice President of Marketing and Merchandising. Phil spent 16 years in active and reserve positions with the U. S. Army. He received his Master of Business Administration degree from the University of Michigan in Ann Arbor, Mich.

Recent Posts

Build the Right E-book Pricing Strategy

by Phil Ollila, Chief Content Officer of Ingram Content Group 
What are effective e-book pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for e-books: entertainment value, education value and marketing value.

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