Rae Steinbach

Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing for Taktical.

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Recent Posts

Writing Effective Calls-to-Action: Tips for Authors to Convert Readers

Succeeding as an author isn’t just about writing strong books. Sure, that may be the most important factor, but the rise of self-publishing has resulted in authors facing more competition than ever. If you want to stand out in the crowd, you need to make sure that you also write strong marketing copy.

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Facebook Ads for Authors: 4 Tips to Optimize Ad Performance

As of the second quarter of 2019, Facebook boasts approximately 2.41 billion active monthly users. That’s a key reason it’s among the most popular digital marketing platforms. Facebook ads simply have the potential to reach a very large audience, and this remains true today, despite greater competition among advertisers.

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