If independent bookstores are part of your sales strategy, it's important to understand what booksellers are looking for in the books they carry, but first you'll need to get their attention. Booksellers don't always have the largest budgets or the most free time to work with, so if your book marketing materials communicate how your book helps them help their store and represents something they can utilize for in-store marketing, they're more likely to use your marketing materials. And when a bookstore not only purchases a copy of your book, but also displays it with your marketing materials, that means more attention for your book on the shelf.