When you embark on the journey of getting a book published there’s a lot to consider and one of the things that should be on your priority list is how much you’ll be pricing your book for, which is a key piece of your book metadata. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before they can even acquire a book, let alone publish a book. The P&L accounts for decisions they’ll need to make in order to turn a profit on the book they hope to add to their list. One of the best places to start when determining the profit goals of your book publishing endeavors is to seriously consider how you'll be pricing your book.
If independent bookstores are part of your sales strategy, it's important to understand what booksellers are looking for in the books they carry, but first you'll need to get their attention. Booksellers don't always have the largest budgets or the most free time to work with, so if your book marketing materials communicate how your book helps them help their store and represents something they can utilize for in-store marketing, they're more likely to use your marketing materials. And when a bookstore not only purchases a copy of your book, but also displays it with your marketing materials, that means more attention for your book on the shelf.
Do you know how to create impressions for your book? Traditional publishing houses use multiple impressions to create buzz about the books they publish. You, too, can create impressions that will generate interest in your book and increase sales. The goal is to get as much attention as possible in a variety of ways, and here are a few tips how.