Rick Lite

Rick Lite of Stress Free Book Marketing, is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Rick works closely with authors to create custom, robust book marketing programs, and he's quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.

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Recent Posts

The Ultimate Book Marketing Timeline for Indie Authors - Part 2

With so many book marketing strategies available to promote your book, it's easy to get overwhelmed and have difficulty determining what to do and when to do it in order to give your book the best chance. In Part 1, of this series, I discussed what book marketing to work on while you're writing your book. This post goes into detail about what book marketing to consider once you've finished writing.

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The Ultimate Book Marketing Timeline for Indie Authors - Part 1

Many indie authors looking for marketing services do so too close to, or in some cases, after they self-publish their book. Marketing a book is a complex part of the overall publishing process and takes proper planning. This marketing timeline for indie authors is designed for the author who is just about to begin writing, however since all these strategies are important, you can begin to address each one no matter where you are in your publishing process.

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How to Evaluate Book Marketing Services

Book marketing is one of the most important ingredients in the success of a book. Whether you are published by a traditional publisher or are first-time indie author, understanding how to evaluate book marketing services and what goes into these services is something you should be familiar with, even before you write a book.

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5 Common Misconceptions about Print On Demand (POD)

Over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD)With change or advancements in any industry comes doubt, confusion, and misinformation. While the book industry has embraced digital printing, there are still common misconceptions about POD.

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6 Tips for Finding Your Book's Audience

When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content in order to build their author platform and sell their books. Even before you begin writing, you should first be aware of what you are trying to accomplish by writing. You should also know what message you are trying to promote, who the message is for, and how the reader will benefit from reading your book. If your goal is to attract as many readers as possible in order to sell your book, here are six tips to help. 

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