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Rick Lite

Rick Lite of Stress Free Book Marketing, is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Rick works closely with authors to create custom, robust book marketing programs, and he's quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.

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Recent Posts

6 Tips for Finding Your Book's Audience

When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content in order to build their author platform and sell their books. Even before you begin writing, you should first be aware of what you are trying to accomplish by writing. You should also know what message you are trying to promote, who the message is for, and how the reader will benefit from reading your book. If your goal is to attract as many readers as possible in order to sell your book, here are six tips to help. 

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The Ultimate Book Marketing Timeline for Indie Authors

With so many book marketing strategies available to promote your book, it's easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. Marketing a book is a complex part of the overall publishing process and takes proper planning. This book marketing timeline for indie authors is designed for the author who is just about to begin writing, however since all these strategies are important, you can begin to address each one no matter where you are in your publishing process.

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5 Common Misconceptions about Print On Demand (POD)

Over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD)With change or advancements in any industry comes doubt, confusion, and misinformation. While the book industry has embraced digital printing, there are still common misconceptions about POD.

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