Storytelling is not a colour-by-numbers exercise. We want to be original. However, even the most rule-breaking story has certain fundamental patterns. If we understand what they are, we can be outlandish and creative—and still know we’re building a satisfying experience for the reader. What are those patterns?
Think about a book you loved. I'll bet my own weight in Harry Potter or Jack Reacher novels that it was a character that earned your love. Maybe several characters. A group of friends. A family. A pair of lovers. A man and his sworn enemy. A boy and a kestrel.
Good book editing ensures a book is credible for its market and has the best chance of pleasing its readers. But the editor’s contribution goes well beyond grammar, spelling, and house style. Self-publishers have the opportunity to use an editor to bring out their true talents and aptitudes.