Sara Wigal

Sara Wigal has worked on the agent side, in publishing houses, and with private publicity firms, and brings her varied perspectives about all aspects of an author’s writing career to the team at JKS Communications as a Senior Manager. A friend to writers both personally and professionally, she enjoys reading most genres and loves channeling her creativity to spread the news about each wonderful book she encounters. Authors are inspired by her ideas and high-octane energy!

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Recent Posts

What Social Media Should Authors Use?

Every author has a different comfort level with social media. You may be a real star at creating content for your channels but get tired of the constant attention your social media presence requires of you. Or, you may have only discovered recently that social media is a part of the author experience, and you are now trying to figure out how to best use your time in what can be an overwhelming world of likes, retweets, shares, tagging, friending, following, and sharing stories. So what social media should authors use?

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Book Publicity FAQs

As a book publicist, I get asked a lot of questions up front by authors about how book publicity works in general, as well as what services are provided for authors. Learning a base amount of information before you hire a book publicist can help you weed through service packages, project proposals, and also just crystallize your vision for your book’s PR campaign. Here are a few of the top questions authors ask as a starting place for you to promote your book!

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Where to Look for Writing Support

If your manuscript draft is complete, then you’re most likely celebrating getting each and every word down on paper. 2018 is your year and your book is coming out! With IngramSpark’s print-on-demand and global distribution, you’re ready to print your book and sell it to the masses! . . . Or are you?

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The Author's Role in a Successful Book Publicity Campaign

With any author’s book publicity campaign, there are a few baselines he or she can work from to catapult PR outreach for the book from blasé to butt-kicking. Hiring a top-notch literary publicity firm is only part of the publicity process; the author’s involvement is a crucial component to operating a smooth campaign that results in media attention for the book. Typically, the author who will have the most successful publicity campaign is one who is:

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How to Write an Author Bio

You’ve got your book ready to go, but it’s time to consider the auxiliary writing you must do in order to support the publication of your masterpiece! Now that the writing is “done,” it is time to write your author bio.

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Tips To Make Your Book a Bestseller

Recently, the publishing world has been in a tizzy about the “fixing of the lists” by a now notorious first-time author, Lani Sarem. There is a wonderful summary of all that transpired by Vox writer Constance Grady if you’d like to read the storied background of how this scandal erupted (and you should). This self-published author temporarily tricked The New York Times into bestowing the much-coveted best-seller appellation upon her book (but they later removed Handbook for Mortals from the rankings).

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5 Ways to Promote Your Book

There are so many options these days on how to get your book into the hands of readers. Gone are the days when one single path led to publication, and it can be confusing to wade through the pros and cons of being independently versus traditionally published. One of the ways you can evaluate how to move forward with your manuscript is to think about how you would prefer to promote your book.

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