Sara Wigal

Sara Wigal is an Assistant Professor of Cinema, Television & Media and Director of Publishing at Belmont University, a unique undergraduate degree that equips students with necessary skills and knowledge to enter the book world. She serves the Next Chapter Society council which supports the programming made possible by the Nashville Public Library Foundation. She previously worked in literary PR, beginning as an assistant and working her way up to a Senior Manager role, shaping author brands and interacting with the media. Wigal has been published by The TennesseanPublishers Weekly, and Writer's Digest.

Recent Posts

The Importance of Proofing

So many times, indie authors are thrilled to be “done” writing their book! The book is ready to go to print if all the words are down on paper, right? Well, after you have sent your book to your interior formatter or book designer, there is still one very important last step for you as the author...before you upload the file to your IngramSpark account. You must proofread the book.

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6 Online Book Marketing Ideas for Authors That Take Just An Hour

In the vast sea of promotional activities an author can engage in, it is easy to float adrift. Many authors get overwhelmed by just how much there seems to be to do! Don’t let that attitude become yours—with a little planning and even a minimal time commitment, you can do easy online marketing for your own book. Each of these items can be accomplished in an hour or less.

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What Social Media Should Authors Use?

Every author has a different comfort level with social media. You may be a real star at creating content for your channels but get tired of the constant attention your social media presence requires of you. Or, you may have only discovered recently that social media is a part of the author experience, and you are now trying to figure out how to best use your time in what can be an overwhelming world of likes, retweets, shares, tagging, friending, following, and sharing stories. So what social media should authors use?

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Book Publicity FAQs

As a book publicist, I get asked a lot of questions up front by authors about how book publicity works in general, as well as what services are provided for authors. Learning a base amount of information before you hire a book publicist can help you weed through service packages, project proposals, and also just crystallize your vision for your book’s PR campaign. Here are a few of the top questions authors ask as a starting place for you to promote your book!

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How to Write an Author Bio

You’ve got your book ready to go, but it’s time to consider the auxiliary writing you must do in order to support the publication of your masterpiece! Now that the writing is “done,” it is time to write your author bio.

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Tips To Make Your Book a Bestseller

Recently, the publishing world has been in a tizzy about the “fixing of the lists” by a now notorious first-time author, Lani Sarem. There is a wonderful summary of all that transpired by Vox writer Constance Grady if you’d like to read the storied background of how this scandal erupted (and you should). This self-published author temporarily tricked The New York Times into bestowing the much-coveted bestseller appellation upon her book (but they later removed Handbook for Mortals from the rankings).

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5 Ways to Promote Your Book

There are so many options these days on how to get your book into the hands of readers. Gone are the days when one single path led to publication, and it can be confusing to wade through the pros and cons of being independently versus traditionally published. One of the ways you can evaluate how to distribute books to stores and move forward with your manuscript is to think about how you would prefer to promote your book.

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