5 Tips for Small Publishing Businesses

Tuesday, March 08, 2016

Anyone can start his or her own publishing company, but it takes talent to start a successful one. Many authors start companies to publish their own books, but some people create enterprises to publish other authors’ works.

Traditionally, starting a small publishing business was a huge investment. Industrial printing presses weren't cheap, and finding editors, marketers, and distributors was no small feat. Thankfully, the digital age has made it possible to manage your publishing business easily and affordably.

Print on Demand for an Easier Way to Publish Books

The first thing you'll need is a plan for printing and distribution. Offset publishers usually print several hundred copies at once, then cross their fingers and hope for the best. Meanwhile, unsold copies take up storage space, gathering dust.

Print-On-Demand technology stores all title information in an online database. When it comes time to print the book, all you have to do is order the amount of copies you need and print and ship that amount only. With print-on-demand you don't need to worry about storing books anywhere, and you also get to save money (and trees).

Make Sure You Have Lots of Color, Trim, and Cover Options

Choose a platform that has a lot of options for printing and binding. Depending on the type of book you'll be publishing, you may want ample color and finishing options, as well. If you plan to publish coffee table photography books, you'll definitely need a platform that has high-quality, glossy pages.

Buy Your ISBNs

You'll also need to acquire an ISBN, or several if you plan to publish multiple books. The International Book Standard Number is a 13-digit code that is used to identify several bits of information. Most importantly, it identifies cost information, so you get paid the correct amount whenever a copy is sold. It also lists you as the official publisher, which is important if you're a publishing company, right?

An ISBN is your ticket to selling books through multiple retailers. In fact, many bookstores require it. So how do you get an ISBN? You can buy one ISBN, or many, through the United States' ISBN provider, Bowker.

Offer Your Authors a Little Marketing Help

If you're publishing books, you better learn how to market them, too. If you want to pull in authors, offer them supplemental marketing platforms. Every book needs marketing, and while many authors take marketing into their own hands, you'll have an edge over the competition if you pitch in.

Marketing doesn't have to be expensive either: most readers these days find new books through online channels. Engage readers on social media like Twitter and Facebook, host a webinar, and work with bloggers or start your own publishing blog to promote your books. The best part? Online marketing costs little to no money.

Find a Great Team of Freelancers

Lastly, you may want to plan for a team of editors and designers. Don't worry about spending thousands to employ an in-house team: there are plenty of professionals who love to freelance. It's a good idea to work with several freelancers in developmental editing and copyediting, design, production, and other fields. That way, when authors approach you to publish their book, you can recommend the best freelancers for their genre and/or needs.



IngramSpark Staff

Hi there! It's your friendly IngramSpark staff here, happily sharing a wealth of publishing knowledge with people from all walks of the self-publishing biz.