Carla King

Carla King is a publishing coach and the founder of the Self-Publishing Boot Camp educational program of books, workshops, and online courses. Her books include the Self-Publishing Boot Camp Guide for Authors, 4th Edition, the Consumer’s Guide for Self-Publishers, which reviews the products, tools, and services you use to write, publish, and promote your books, and IngramSpark’s Book Formatting Guide. Carla started self-publishing in 1995 with her travel guide, Cycling the French Riviera, followed by a memoir titled American Borders and a collection called Stories from Elsewhere. She runs the Indie Publishing track at the San Francisco Writer’s Conference and hosts the Author Friendly Podcast. Find the podcast, along with her books, courses, free resources and advice at www.selfpubbootcamp.com.

Recent Posts

Ebook Formatting: How to Create Standard and Full-Color Ebooks

Creating an ebook isn’t as hard as it sounds. You don’t need to compose a query letter, secure a literary agent, or cut through miles of a traditional publisher’s red tape before the book is released to the world. You can create an ebook from the comfort of your officeor couchwith the right tools, information, and help from the experts. Here’s are some ebook formatting tips:

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How to Increase Book Discoverability with Meta Tags in Your Book Metadata

Achieving book discoverability with readers means making search engines aware of you and your book. You may have heard of Search Engine Optimization (SEO) as being important to your website; that IS book discoverability. Discoverability is your biggest marketing partner as it provides reliable, continuous passive marketing. Successful book discoverability means that your readers can find you simply by entering words that describe your book into a search engine. It’s a disservice to you and your book if you don’t leverage these words for your benefit.

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The Basics of Book Metadata and Keywords

Book metadata and keywords might seem scary, but they’re really only the words and phrases that you use to describe yourself and your book. Your book metadata will consist of basic things such as your title, author name, author bio, book description, publication date, etc. Keywords are one or more words used to indicate the content of your book. Simply put, metadata and keywords are what make your book appear when a reader goes looking for a specific thing online, whether that thing is a book or not.

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Book Marketing with Virtual Assistants and Media Kits

It’s an unpleasant fact of life: no matter how incredible your book is, if you neglect to do book marketing and gain publicity, few people will read it. Most independent authors are hesitant—or unable—to spend big money on book marketing and publicity. With so many elements at play, it can be impossible to know which specific blog post, article, or interview will yield the best results. Fortunately, there are several free and low-cost ways you can promote your book.

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Email Marketing and RSS Feeds for Self-Publishers

Your distribution list may seem like a simple collection of email addresses, but it’s so much more than that. When it comes to promotions, building your mailing list is the basis for your entire marketing strategy. Whether you’re providing updates on an upcoming publication or sharing information about author events, your email marketing lets you reach fans with important information to raise your visibility, encourage brand engagement, and drive book sales.

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Build Author Connections

Writing can be a lonely pursuit. Too many authors feel like they have to do it all by themselves, writing, revising, and seeking publication in solitude. Fortunately, there are more opportunities to build author connections in-person and online than ever before and these author connections are one of your best self-publishing tools for building your author platform.

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How to Follow the Social Media Rule of Thirds

by Carla King (@CarlaKing), founder of Author Friendly
People seeking to connect with you will be quick to find your social media profiles and eagerly expect new content. This may create a dilemma, however: what should you post? How much content from your book should you share? How much related news? Is it okay to share purely personal updates? Can you share the same content across all of the different social media platforms? Here’s what you need to know about what to post and the social media rule of thirds. 

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Social and Beta Publishing

A great way to build your audience before your book is published is to start sharing stories and drafts of your book ahead of time. It’s really never too early to start. One year, three years, five years…it simply doesn’t matter.

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Social Media: Choose It and Use It, Self-Publishers!

by Carla King (@CarlaKing), founder of Author Friendly
Readers use social media to review, recommend, and talk about books. Beyond user posts and comments, prominent bloggers use social media to post and promote their reviews and recommendations, making it a rich source of discovery for your potential readers. Simply put, social media is a goldmine for authors.

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Create a Strong Author Platform with Free Content

Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity. The more you get your name and writing out there, the easier it is to create brand recognition and gain a following.

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