A guide for authors and publishers, wherever you’re based, who want to sell more books in the United Kingdom (and ship into Europe efficiently).

Emma Gannon is a Sunday Times-bestselling writer of nine fiction and nonfiction books, and a recent judge of the 2025 Women’s Prize. Her newest release, A Year of Nothing, has been widely praised for its inspirational, reflective take on recovering from burnout and rediscovering the joy of simple living. It was picked as part of The Observer Book Club and Fearne Cotton’s Happy Place Book Club.

Many authors think their job ends once their book is published, but your manuscript is actually a bundle of valuable rights just waiting to be unlocked. Whether it's a film adaptation, a translated edition, or a merchandise line, your intellectual property (IP) is your most powerful business asset. Here's how to protect and and grow it. 

Opal Reyne is the creator of the wildly popular Duskwalker Brides series, which began with A Soul to Keep and quickly gained a devoted fanbase for its dark fantasy world and unforgettable skull-headed heroes.

Some of you may be seasoned pros at these events, but if you're a newbie just starting out, you might be curious about what to expect. We've put together a handy list to get you ready.

There’s often a bigger gap than you think between how authors assume readers find books and what readers are actually doing when they search for their next read. If you’ve ever wondered why your book isn’t showing up the way you expected, this is probably why. Let’s break down what’s really happening behind the scenes—and walk through simple, practical ways to line up your book with real reader behavior so it shows up more often, reaches the right people, and feels a whole lot easier to discover.

Fredi Nwaka is an award-winning British filmmaker, actor, motivational speaker, and author of Boy, a powerful new memoir. In it, he explores identity, trauma, resilience, and self-discovery, offering an unflinching account of the struggles that shaped him and the personal growth that followed.

Romance isn’t just another popular genre—it’s the commercial backbone of contemporary publishing. Year after year, it delivers more revenue and sells more units than any other category of fiction. It consistently outsells fantasy, sci-fi, thrillers, and literary fiction combined. And unlike trend-driven genres that surge and crash, romance maintains steady, long-term reader demand. 

Jessica Cage is an international award winning- and USA Today-bestselling author of speculative fiction and urban fantasy novels. Her Accidents Happen series is a collection of urban romantasy stories following powerful, witty women as they navigate supernatural twists and unexpected love. Her next installment in the series, I Accidentally Locked Down a Witch, is coming this May.

No two bookstores are alike. While chain stores usually offer a wide, general-interest selection, genre-focused bookstores set themselves apart by serving very specific niche readers. Though publishers still rely on big, catch-all genre categories, readers are on a different kind of search. They’re no longer satisfied with just “fantasy” or “romance”—they want precise tropes and micro-categories.