When you think about how to promote your book around the holidays, your mind very likely goes straight to the traditional season of Thanksgiving, Black Friday, Cyber Monday, and the December holidays such as Christmas, Hanukkah, and Kwanzaa. You may even include New Year's Day, since so many people are looking to start the new year with new habits and a positive outlook. However, what about all those other holidays we observe during the rest of the year? Never underestimate the power of a good promotional opportunity!

Let’s be honest: breaking through the noise as an indie author is tough. You’ve got a great story, solid writing, and a gorgeous cover—but so do thousands of other people. So, how can you stand out? One word: augmented reality (AR).

According to Backlinko, in the U.S., an estimated 158 million consumers listened to a podcast in the last month (as of 2025)—with the most popular podcast platforms being YouTube, Spotify, and Apple Podcasts. That's an increase from 135 million monthly listeners in the U.S. in 2024. Obviously, people's interest in podcasts isn't slowing down.

So, what does that mean to you as a self-published author?

Self-publishing is evolving fast—and it's now more exciting than ever. From printed edges and interactive formats to game-changing tools like AI editing and augmented reality (AR), indie authors have more ways than ever to stand out. Those who embrace these trends are not only keeping up with what readers really want, but they're also helping shape the future of publishing. 

Let's take a look at some of the biggest trends making waves now, along with some of those set to grow in the coming years. 

In a world overflowing with travel apps and blog posts, a thoughtfully crafted travel guide still stands out. It’s tangible, trustworthy, and easy to use on the go—no batteries or signal required. Whether you're passionate about a local destination or want to share your global adventures, creating your own guidebook can be incredibly rewarding. Once it’s written, the next big step is getting your guide into travelers’ hands.

In today’s crowded book market, attention is everything. For self-published authors, standing out isn’t just an option—it's absolutely essential. One powerful promotional tool that you might not have considered yet is the book trailer. Maybe hiring a professional to create one isn't in your budget, and/or maybe you don't feel like you have the technical skills necessary to make your own… but, did you know that producing a professional quality book trailer is now faster, easier, and more affordable than ever?

Reddit isn’t like other platforms. It’s not a marketplace, a feed, or a digital stage—it’s more like a friendly chat. And if you’re a self-published author trying to promote and sell your book on Reddit without first understanding the culture, you’ll be ignored at best—banned at worst.

But that doesn’t mean Reddit isn’t a valuable tool for you. In fact, when approached genuinely and with patience, it can become a terrific way for you to build trust, credibility, and yes—eventually gain readers.

Here’s how to use Reddit as a self-published author the right way…

Launching a book is exciting, but it can also get expensive quickly. Between editing, design, printing, and marketing, the costs can pile up before your first copy even hits the shelves. The good news? You don’t have to foot the bill all on your own. There are tons of creative, community-driven ways to fund your book launch without draining your savings.

Your guide to some of the most prestigious and indie-friendly opportunities this year and next.

For self-published authors, book awards and contests offer recognition, credibility, and new readers. Winning or being a finalist can boost sales, attract media, and open new opportunities. While self-published books were once excluded from such competitions, the industry now offers many more opportunities. 

Writing humor is a skill that can be learned. This is good news for those who've never been designated the funny one in any group. But we all have a sense of humor; we love to laugh and make people laugh and with the advice here, you’ll have the framework for writing a book that does just that.