IngramSpark Staff

IngramSpark® is an award-winning independent publishing platform, offering indie authors and publishers the ability to create, manage, and globally distribute print and ebooks.
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Recent Posts

The Ultimate List of Book Fairs, Festivals, and Conferences for 2025

Updated: December 1, 2025

There are tons of book-related events coming up this year, and we want to keep you up to date on when and where you can find them! Book festivals can be extremely beneficial for self-published authors aiming to broaden their audience, connect with experts in the industry, and gain knowledge about the current publishing landscape.

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Promote Your Book with Title Discovery

Self-publishing your book is quite an accomplishment, but unless you printed something deeply personal that’s just for you or a gift for someone close, you want everyone to buy and read your book. As an indie author, marketing is a huge part of your job, and IngramSpark has many resources to make that easier. One of our newest opportunities is Title Discovery Promotion.

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How to Breathe Life into Your Characters

A well-developed character is at the heart of any great story.

In self-publishing, where authors must captivate readers without the extensive marketing resources of traditional publishing, creating lifelike characters with recognizable traits, goals, and weaknesses is especially important. In the best stories, the plot and the character arc are inseparable. 

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Holiday Gift Guide for Indie Authors

This season, give a gift that fuels their passion for storytelling!

As the year quickly comes to a close, it's time once again to begin holiday shopping. Whether you know a self-published author, or you are one, this insightful guide is filled with excellent gift ideas to support an author's path in writing, publishing, marketing, and selling books.

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Black Friday (& Cyber Weekend) Deals for Writers 2025

Updated November 19, 2025

Black Friday 2025 is on November 28 this year, and many retailers are offering deals through the weekend and into Cyber Monday on December 1! 

Check out these great deals for writers that are available this year for Black Friday:

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Strategies for Using AI to Market Your Book

As a writer, you know that sometimes getting started is the hardest part of a task. But you’ve overcome that hurdle and are a self-published author! Your book is out there for the world to see, but maybe not many people have bought it. Maybe you're staring at the “blank page” of how to market your book. We can help…

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5 Steps to Make Your Titles Shine This Holiday Season

Updated October 21, 2025

The holiday season is just around the corner, and a little planning now can set you up for great end-of-year book sales. Ready to make your book stand out from the competition? Here are five essential steps to maximize your holiday sales, along with some helpful resources:

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Do’s and Don’ts of Writing Compelling Dialogue

Bad dialogue can pull a reader out of the story faster than almost anything else. If it’s boring, unnatural, or no one can tell who’s talking, they’re likely to put the book down or at least skip to the next narration. On the other hand, good dialogue keeps them fully invested and turning the pages right til the end.

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Writing a Mystery: Unraveling Clues and Evidence

Readers have loved mystery novels for centuries, but what exactly makes for a compulsively readable mystery? What is it that makes someone want to finish “just one more chapter,” no matter what time it is? There are many aspects of a mystery that draw readers in, but a well-planned, slow-roll reveal of clues and evidence will keep readers guessing until the very end.

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How to Develop Your Antihero

What is an antihero? Many iconic antiheroes have left a lasting impact on literature and popular culture. Characters such as Walter White from Breaking Bad, Tony Soprano from The Sopranos, and Lisbeth Salander from The Girl with the Dragon Tattoo represent the antihero archetype.

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