By and large, the romantasy genre has been booming for some time, and it doesn't look to be slowing down any time soon. The genre offers a mix of magical escapism and romantic relationships that readers are drawn to, and it's attracting fans of both fantasy and romance in droves.

Not only has romance readership itself developed into a full-scale fandom as the landscape begins to look more and more like ComicCon (The Washington Post), but #romantasy videos have more than 800 million views on TikTok. In 2024 alone, one out of every four bestsellers was romantasy. (Bloomberg) 

As autumn approaches and the air turns crisp, it's time to rake leaves, carve pumpkins, and indulge in all things pumpkin-flavored. It's also time to cozy up with a good book. Though it's not the only time of year that readers want to dig into a gripping horror novel, many find themselves yearning for a chilling read that perfectly complements the season's eerie charm.

Comics have been around for about 100 years in some form or another and have gained enduring popularity among particular markets. Reading and collecting comic books may be a niche hobby, but those who are into it are truly devoted. Many people aren’t aware of this, but you can self-publish comic books just like you can with novels, children’s books, and almost every other form of the printed word.

If you want people to read your book, you have to write for a particular group of people,  as it's not realistic that everyone will like your book. Knowing who your audience is before you start writing is an advantage—you won't have to work that out after you've already finished a product you’re trying to promote. To be honest, that's not how most writers start out, but whether you’ve already published your book, or you’ve only written the first chapter, taking a deep dive into who you're writing for is a must if you’re doing your own marketing.

Influencer marketing has become a powerful tool for businesses of all sizes, but navigating the landscape can be tricky. Whether you're an author promoting your latest novel or a publisher promoting your backlist titles, understanding how to leverage influencer partnerships effectively is key.

There's nothing wrong with book reviews, but there are so many other options to consider when you choose to market your book! No matter how great your book is or which influencers you work with, you need to be creative with the type of content you're using for your influencer marketing campaigns. Ensuring the content is delivered in a fun, relatable, and engaging way will help you stand out in a crowded marketplace and capture the attention of your audience. 

Influencer marketing can be used in a wide range of industries, including books and publishing. Spaces such as #BookTok help authors and publishers get noticed, which can lead to a wider audience and stronger sales. To have success with this kind of marketing, though, you need effective collaboration. Here are some of the biggest things to consider.

Knowing your audience is an idea you’re probably familiar with as it’s frequently mentioned in every writing community and on every writing-related website. It is a foundational concept, for sure, but when it comes to marketing your book, it’s only the very first step. You’ve got to not only recognize your target audience, but also segment that audience to get the most bang for your marketing buck. Read on to discover why the importance of audience segmentation for self-published authors cannot be overstated. 

We’re well into 2024 already, but it’s never too late to stay on top of marketing your book! Trends are constantly changing, and there are so many effective ways to get your book in front of potential new readers these days. Here are some of the top trends that have been gaining momentum this year, and there’s no indication that they'll be going away anytime soon.

Want to see your books on the shelves of your local library? It's a goal that feels both exciting and daunting, but the good news is that it's absolutely possible, and it's more achievable than you might think. While it does require some effort, research, and persistence, thousands of indie authors have successfully placed their books in library systems across the country. With the right approach and a willingness to do some legwork, you can join their ranks and reach readers who trust their local library to introduce them to their next great read.