IngramSpark Staff

IngramSpark® is an award-winning independent publishing platform, offering indie authors and publishers the ability to create, manage, and globally distribute print and ebooks.
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Recent Posts

Revitalize Your Book: 11 Ways to Attract a New Audience

Updated August 14, 2025

Are you looking to breathe new life into one of your older books? It can be a challenge for a previously published book to compete in today’s fast-paced market, filled with fresh releases and contemporary bestsellers. But with the right strategies, you can make your older work shine again, capturing the attention of a whole new generation of readers.

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Top 10 Book Marketing Mistakes Self-Published Authors Make (and How to Avoid Them)

You finally finished your book — a huge milestone. But now comes the hard part: getting it into readers’ hands. If your self-published book isn’t selling as well as you expected, you’re not alone. Many indie authors run into the same challenge — often due to a few common book marketing mistakes.

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On Trusting the Muse and Defying Genre with Debut Novelist M. Kevin Hayden

Inspired by the works of Emily St. John Mandel, Stephen King, and Audrey Niffenegger, M. Kevin Hayden’s debut novel, An Old Soul is a slow-burn mystery of love, memory, and unraveling reality, set against the backdrop of 1996 Chicago.

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How to Market Your Self-Published Book with a Ready-to-Use Book Club Kit

If you're excited to introduce your self-published book to book clubs or reading groups, consider taking a friendly, thoughtful approach. Reach out directly, build connections, and make your book easy for readers to find and enjoy. Having a book club kit at the ready will make this process much easier for you when you find groups that you feel would be a good fit for your book. 

Below, you'll find a list of 8 items to include in your kit to make sure you're book club-ready.

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Mafia Romance Maven Jill Ramsower Talks TikTok Fame and Spinoff Series

Jill Ramsower is a powerhouse dark romance author with wildly popular titles across four romantic suspense series. Her newest book, Death’s Favor, is the second installment in The Moretti Men series, and it released this week! 

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Expand Your Audience: Key Benefits of Translating Your Book into Other Languages

While English is widely spoken in many places, the reality is that less than 20% of the world's population speaks English. That means there's more than 80% of people who won't be able to read the books you're publishing if you don't translate them. The math is simple: a bigger audience equals more potential readers. Not only that, but everyone should have the opportunity to read, and to find and purchase books they need or enjoy.

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Author Kel Byron Puts the Heartbeat in Horror by Balancing Terror with Tenderness

A 2025 nominee for Book Blogger's Novel of the Year Award for A Lonely Broadcast: Book One, author Kel Byron also enjoys tabletop games, cooking spicy food, 80's goth music, and volunteering at cat rescues. 

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Dark Romance Dynamo Willow Winters on Her Self-Publishing Journey

From dark romance to small-town, paranormal, and second-chance romances, USA Today- and Wall Street Journal-bestselling author Willow Winters is known for her irresistibly steamy, emotionally gripping contemporary romance novels, including All He'll Ever Be

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Metadata Best Practices for Genre Fiction

Make sure your metadata is in tip top shape for optimal SEO and online discoverability.

Genre fiction refers to books that are written according to a particular theme or style. Crime fiction, romantic fiction, or fantasy fiction are examples of popular genre fiction. Fiction readers are very genre-specific, and your metadata (especially keywords and categories) tells them at a glance if your book meets their interests.

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Award-Winning Author Scott Semegran on Writing for Hope, Humor, and Human Connection

Scott Semegran's latest book, Starman After Midnight, is a quirky novel-in-stories about two beer-drinking neighbors who team-up to track down a mysterious late-night interloper terrorizing their middle-class neighborhood.

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