Writing your book is a phenomenal accomplishment; the rush of typing those last words and putting the finishing touches on it is akin to climbing a mountain and finally reaching the summit. Once you get to the top, you’re hoping you can stop, enjoy the view, and relish in your achievement, and you can—but not for too long. Once you've completed your book, the next leg of the journey begins: marketing it. 

Updated: August 15, 2025

Congratulations! You’ve lined up an interview with a media outlet. Now you’ll get to share information about you and your brand, connect with new potential readers, broaden your network, and deepen your knowledge of promoting a book. 

These days, there’s a good chance you won’t even need to leave the comfort of your own home to do that. But before you get too comfortable, there are a few key things to keep in mind before, during, and after your interview that will ensure a smooth and successful experience.

Updated January 8, 2024

When it comes to getting the word out about your book, many authors immediately think of spreading the news with a press release. A press release—typically a one or two-page document offering a summary and highlighting the main themes of your book—is an important element of marketing your book. However, there’s another piece to the promotion puzzle that may be even more important: the book pitch.

Originally published on April 16, 2020. Updated on April 13, 2026.

There's no question that YA fiction remains exceptionally popular and influential in early 2026. Readers of all ages are turning to YA for its emotional immediacy, fast-paced storytelling, and willingness to tackle complex themes such as identity, mental health, social justice, and belonging. The volume of YA titles published and sold each year has increased dramatically, creating a dynamic, highly competitive marketplace where strong branding, clear positioning, and thoughtful promotion are essential for new books to stand out.