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Jennifer Tucker

Jennifer Tucker is a Publicist at Smith Publicity, the most prolific book marketing agency in the publishing industry, with thousands of books promoted since 1997. From first-time, self-published authors to New York Times bestsellers, Smith Publicity promotes every genre, and has secured media coverage for authors and books with every top media outlet in the U.S. And Canada. The firm has offices in Cherry Hill, NJ, and Toronto. Contact Smith Publicity at info@smithpublicity.com.
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4 Key Book Promotion Strategies for Marketing Young Adult (YA) Titles

There is no question that the Young Adult (YA) genre has taken the book world by storm. Gone are the days when the only titles that fit into this genre were dystopian fantasies, or when the only readers were teenagers. The YA genre has evolved—and continues to evolve—along with its readers and their tastes and now includes more realism, romance, diversity, and inclusivity than ever. As a result, the number of YA books published and sold each year has exploded.

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