Martin Cavannagh

Martin Cavannagh is a writer who works with freelance editors, cover designers, and book marketers. When he’s not writing fiction, he works to educate authors by curating a series of free online courses and live webinars.

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Recent Posts

How to Create an Irresistible Lead Magnet to Market Your Book

When you visit any indie author’s website, it’s not unusual to see that they’re giving away a book (or part of one) for free. It’s classic marketing: give your customers a taste and they’ll come back if they like it. But in the digital age, there’s more to it than just that.

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Marketing a Book Series: The Power of Read-Through

Here’s a big question: why do most successful self-publishing authors write series rather than standalone books? The answer is quite simple: once you manage to hook a reader into a series, they are likely to buy all the books in that series.

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What Can Authors Learn from YouTube Stars?

We are now living in a golden age for indie content creators. Through Twitch, YouTube, Instagram, and publishing portals like IngramSpark, artists can connect directly with their fans and bypass traditional gatekeepers like agents— they can even make more money this way.

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How To Use Facebook Ads to Test Your Book Cover Design

Facebook remains one of the best social media marketing tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.

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