Martin Cavannagh

Martin Cavannagh is a writer who works with freelance editors, cover designers, and book marketers. When he’s not writing fiction, he works to educate authors by curating a series of free online courses and live webinars.

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Recent Posts

How To Use Facebook Ads to Test Your Book Cover Design

Facebook remains one of the best social media marketing tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.

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