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Mike Fabio

Mike Fabio is COO & Co-founder of Rads and Bandposters, a suite of tools for authors and musicians to promote their books, music, and shows in 90 seconds or less. He is also the VP of Digital Strategy at New West Records, where he oversees social, web, ecommerce, advertising, and streaming promotions. Prior to these roles, he was Partner at Back Porch Group, a consulting company specializing in early-stage music tech startups; Founder at Tiny Jetpack, a boutique digital marketing firm for music and technology; Community Director at Warner Bros. Records, where he oversaw the department managing all aspects of artists’ digital presence; and Community Manager at Google Lunar X PRIZE, overseeing the online community surrounding a $30M prize to land a robot on the surface of the Moon. Reach out to Mike at:

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Recent Posts

Facebook Ads vs Boosted Posts: Explaining the Difference for Authors

Running Facebook ads can be a total came changer for your book career, but it can also be a big waste of time and money if you don’t know what you’re doing. Over the last few years, we’ve worked with a ton of authors and publishers, but one question we get almost daily is this: “Is running ads on Facebook the same thing as boosting a post?” I’d like to give a very Facebook answer and say, “it’s complicated.” (Read on, it’s really not that complicated.)

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3 Creative Pitfalls to Avoid When You Advertise Books on Social Media

So you just tried advertising for the first time. You signed up for Facebook's ad tools. You made your first ad. You chose an audience, and you uploaded some pictures, and you wrote some great ad copy. Maybe you even tweaked a bunch of settings over time as you figured out what worked and what didn't. Heck, you probably even sold a couple more books than you usually do. So why didn't your ads work quite like you wanted?

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