Penny C. Sansevieri

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU and is the author of eighteen books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing, and Red Hot Internet Publicity.

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Recent Posts

Book Launch Checklist: A Cheat Sheet for Your New Release

Prepping for your book launch is often shrouded in mystery. Let’s face it, there’s a lot of information out there about how best to do this. I know it’s tempting to give yourself some time to relax after all of your efforts to get the book ready for publication, but when the book is done, the planning starts. Launching your book without a plan is a plan to fail.

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11 Things You Need to Plan for Holiday Book Sales

There’s been a lot to distract us this year! If you haven’t started planning your holiday book sales, you’re probably not alone. While there will still be a holiday buying season this year, the 2020 version will look a bit different than those of years past.

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The Ultimate Guide to SEO for Authors: Tips to Increase Your Online Presence

Search Engine Optimization (SEO) is often seen as a complex and confusing term. And for authors, it can often be another rabbit hole of information, one that seems endless and complex. But it doesn’t have to be. Getting found online is really about doing stuff that Google likes. Google’s number one goal is matching websites to consumer search—and that’s it. So, the key really is not in understanding the various changes in Google’s algorithm, but understanding how search impacts your website—and how to turn this to your advantage.

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Pinterest for Authors: The Secret Formula for Great Pinterest Boards

With the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest has really died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019 Pinterest became a publicly traded company and in Q2 of 2019, it reporter higher than expected earnings, 62% higher in fact than the previous year. 

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How to Choose Your Keywords for Amazon Book Ads

Amazon book ads have become complex, but a definite necessity when it comes to book promotion. If done right, these ads can really help to boost your online exposure—but if they’re done incorrectly, they can end up costing you a lot of money. So, let’s look at some ways that you can boost your exposure, without adding to your daily ad budget!

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Comp Titles: What Are They and Why Do They Matter?

As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, pricing your book, determining the best strategies for marketing to potential buyers in your genre or topic, and more!

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How to Sell Romance Novels: 5 Essential Strategies

As a romance author, you’re given a wonderful opportunity to speak to readers on an intimate level. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires! Take this role seriously and use these five essential strategies for selling romance novels and building your return fan base.

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7 Tips for a Successful Book Launch on Amazon

Every author aspires to have a perfect book launch. However, the problem for most authors is that there’s always a lot going on around the time you launch your book. Maybe you’re planning a book launch party, some local signings, or even a big virtual event. But, there are a few key elements specifically related to your Amazon launch that shouldn’t be overlooked. With that in mind, let’s dig further into their ecosystem to better understand how to plan a successful book launch on Amazon.

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