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Penny C. Sansevieri

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU and is the author of eighteen books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing, and Red Hot Internet Publicity.

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Recent Posts

6 Ways to Jump on Holiday Sales

Now that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s "must buy" holiday shopping list. While it’s too late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor. 

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Marketing Your Book Without Social Media

In my experience, I’ve learned there are many reasons why authors don’t want to be on social media. Some think it’s too complicated, some tell me they’re too old (which always makes me laugh), and some just literally don’t have the time to manage their social channels. 

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11 Things You Need to Plan for Holiday Book Sales

There’s been a lot to distract us this year! If you haven’t started planning your holiday book sales, you’re probably not alone. While there will still be a holiday buying season this year, the 2020 version will look a bit different than those of years past.

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Four Reasons to Have an Ebook Version of Your Book

Creating an eBook version of your book may seem intuitive to most authors, but not everyone agrees. I get pushback from authors all the time about creating eBook versions because they insist their readers won't gravitate to electronic forms of reading. But are you sure? Let's look at some reasons why adding an ebook can be an excellent addition to your overall catalog and a strategic book marketing decision. 

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Book Launch Checklist: A Cheat Sheet for Your New Release

Prepping for your book launch is often shrouded in mystery. Let’s face it, there’s a lot of information out there about how best to do this. I know it’s tempting to give yourself some time to relax after all of your efforts to get the book ready for publication, but when the book is done, the planning starts. Launching your book without a plan is a plan to fail.

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The Ultimate Guide to SEO for Authors: Tips to Increase Your Online Presence

Search Engine Optimization (SEO) is often seen as a complex and confusing term. And for authors, it can often be another rabbit hole of information, one that seems endless and complex. But it doesn’t have to be. Getting found online is really about doing stuff that Google likes. Google’s number one goal is matching websites to consumer search—and that’s it. So, the key really is not in understanding the various changes in Google’s algorithm but understanding how search impacts your website—and how to turn this to your advantage.

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Pinterest for Authors: The Secret Formula for Great Pinterest Boards

With the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest has died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019 Pinterest became a publicly traded company and in Q2 of 2019, it reported higher than expected earnings, 62% higher in fact than the previous year. 

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How to Choose Your Keywords for Amazon Book Ads

Amazon book ads have become complex, but a definite necessity when it comes to book promotion. If done right, these ads can really help to boost your online exposure—but if they’re done incorrectly, they can end up costing you a lot of money. So, let’s look at some ways that you can boost your exposure, without adding to your daily ad budget!

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Comp Titles: What Are They and Why Do They Matter?

As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, pricing your book, determining the best strategies for marketing to potential buyers in your genre or topic, and more!

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How to Sell Romance Novels: 5 Essential Strategies

As a romance author, you’re given a wonderful opportunity to speak to readers on an intimate level. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires! Take this role seriously and use these five essential strategies for selling romance novels and building your return fan base.

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