Sydney Mathieu

Sydney Mathieu is a digital marketing expert who creates innovative campaigns for author and publisher clients for JKS Communications. She is a well-respected book publicist with a graphic design background that makes authors' visual promotions and social media pop. She focuses much of her time on promoting authors through social media, Amazon SEO, Goodreads support and creatively getting promotional material into the hands of tastemakers.

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Recent Posts

Digital Book Marketing vs. Book Publicity

When it comes to book promotion, digital marketing and publicity are often mentioned in the same breath. It’s easy for them to be viewed as the same thing, especially since they both help promote your book and get it in front of readers. However, there are several key differences between digital book marketing vs. book publicity that you should keep in mind as you decide how to promote your book.

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Goodreads Tips for Indie Authors

Goodreads is a platform for book lovers to interact with each other, post book reviews, recommend books, track their yearly reading goals, and other bookish things. Unlike other social media platforms, everyone on Goodreads loves and reads books, and as an author, getting good reviews on Goodreads helps generate more readers. This platform is often new to authors when they’re releasing their first book, so the question authors often ask is, “What can I do to stand out on Goodreads?”

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