Sarah Bolme

Sarah Bolme is the Director of Christian Indie Publishers Association. Through this organization Sarah provides assistance to small publishers and independently published authors marketing books to the Christian marketplace. Sarah is also the author of the award-winning book Your Guide to Marketing Books in the Christian Marketplace. The fourth edition will be released in February 2019.

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Recent Posts

How to Overcome the Top Three Challenges to Selling Books

A challenge is something that requires special effort. It takes special effort on your part to sell your books. Therefore, selling books is challenging. With more than two million books published every year, the book selling climate is fiercely competitive. Every author must meet and overcome three challenges to sell books: attention, time, and declining readership. Let's talk about how.

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Six Steps to Overcome Procrastination

We all have tasks that we enjoy doing, some we don’t mind doing, and some we dread. Many of us put off doing those tasks that we dread. In fact, almost everyone procrastinates sometimes. Up to 95% of people report that they occasionally procrastinate. However, studies reveal that 20% of people are chronic procrastinators.

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Using Psychology and Neuromarketing to Sell More Books

As science progresses, so do the tools we have for understanding the human brain and human behavior. The development of fMRI in the 1990s has opened the door to neuromarketing. You may be wondering, how can neuromarketing help me sell more books? In this post, I'll share three specific reasons.

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How to Become a Professional Writer

What does it mean to be a professional? According to one dictionary, a professional is “a person engaged or qualified in a profession.” If you have published a book, then you are a “professional” writer.  When you conduct yourself as a professional, doors of opportunity open for you to promote your book’s subject and increase your book’s sales. Read these six tips for building your professional image and boosting your confidence for success. 

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4 Reasons People Buy Books

Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.

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Using Social Proof to Sell More Books

We are social creatures. As humans, we are influenced by others. The choices others make influence our own decisions, and it's no different when it comes to book sales either.

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Overcoming 5 Obstacles to Sell More Books

Expert salesman Zig Ziglar said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Every sale has obstacles. You face these obstacles when marketing and promoting your book to entice people to buy it. Let's break these obstacles down and look at how to overcome each one so that you can sell more books.

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3 Steps to Book Sales

As a whole, Americans shop a lot. We constantly buy and discard items. Scientists regularly study people’s buying behaviors in an attempt to better learn how people make purchasing decisionsStudies reveal that people’s purchases are determined by three factors: awareness, decision, and availability. You can capitalize on each of these components to sell more books.

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Book Marketing Tips for Technologically Challenged Authors

One of the questions that I frequently encounter when I speak at writers conferences is: “I'm not tech savvy. Are there other ways to promote your book besides social media?” My answer is always: of course.

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7 Traits for Becoming an Indie Publisher

Every book is a startup business. A book needs a mission statement, a book marketing plan, and a budget. As an indie author, these are all your responsibility, making you an entrepreneur. Do you have the traits needed for becoming an indie publisher?

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