There are often many questions that arise around the topic of when to publish a book. What's the best time of year to publish for your particular genre? Is there a right time and/or a wrong time? Does it make a difference? 

The truth is that there's no magical formula for determining when the prime time is to publish books of different genres, but we do have some clues based on sales data and industry trends. We've compiled a helpful list below for you to use in planning your next book, highlighting some of the most popular genres for each month of the year.

Are you doing everything you can to promote your book and your brand? Maybe you've got an author website, a blog, a newsletter, and social media profiles across all the platforms. It could be that you've done a few local book signings and gotten some good reviews. You may even have gone so far as to create a book trailer. You're doing all the right things, but is there more that you can do? 

If you’ve been creating content—whether blog posts, social media updates, or podcast episodes—you may already have the building blocks for a compelling book. Transforming your content into a book is a great way to share your ideas, build your credibility, and really connect with your audience on a more personal level.

This guide is here to help you, from taking a fresh look at your existing content to turning it into a polished manuscript and getting it ready for publication. With a little creativity and organization, you can transform your work into a book that resonates with readers and serves as a lasting testament to your expertise.

Updated August 26, 2026

There are tons of book-related events coming up this year, and we want to keep you up to date on when and where you can find them! Book festivals can be extremely beneficial for self-published authors aiming to broaden their audience, connect with experts in the industry, and gain knowledge about the current publishing landscape.

Self-publishing your book is quite an accomplishment, but unless you printed something deeply personal that’s just for you or a gift for someone close, you want everyone to buy and read your book. As an indie author, marketing is a huge part of your job, and IngramSpark has many resources to make that easier. One of our newest opportunities is Title Discovery Promotion.

A well-developed character is at the heart of any great story.

In self-publishing, where authors must captivate readers without the extensive marketing resources of traditional publishing, creating lifelike characters with recognizable traits, goals, and weaknesses is especially important. In the best stories, the plot and the character arc are inseparable. 

This season, give a gift that fuels their passion for storytelling!

As the year quickly comes to a close, it's time once again to begin holiday shopping. Whether you know a self-published author, or you are one, this insightful guide is filled with excellent gift ideas to support an author's path in writing, publishing, marketing, and selling books.

Updated November 19, 2025

Black Friday 2025 is on November 28 this year, and many retailers are offering deals through the weekend and into Cyber Monday on December 1! 

Check out these great deals for writers that are available this year for Black Friday:

As a writer, you know that sometimes getting started is the hardest part of a task. But you’ve overcome that hurdle and are a self-published author! Your book is out there for the world to see, but maybe not many people have bought it. Maybe you're staring at the “blank page” of how to market your book. We can help…

Updated October 21, 2025

The holiday season is just around the corner, and a little planning now can set you up for great end-of-year book sales. Ready to make your book stand out from the competition? Here are five essential steps to maximize your holiday sales, along with some helpful resources: