The market for ebooks is growing: By 2027, Statista projects the number of e-reader users to grow to 1.1 billion, resulting in an expected revenue of $15.33 billion in the ebooks market. If you've not yet considered creating an ebook version of your print book, now is the time. As a self-published author, it's essential for maximizing success in today's digital-driven market. 

At IngramSpark, we talk a lot about marketing, and for good reason. It’s a vital part of selling your book and becoming a successful self-published author. Our guides and blog articles delve into the how’s, when’s, and where’s, but it’s also really helpful to know what resources are out there to help you accomplish a well-thought-out and planned marketing strategy.

Have you been through an experience that you want to share with the world? Do you have solid advice on surviving a journey that you're sure will be helpful to others? Writing a book can not only be therapeutic for the author, but there are also countless individuals facing challenges or seeking solutions who are eager for advice from someone who understands their struggles.

In today's digital world, metadata is the "secret sauce" for making your book discoverable. It's the hidden magic that helps readers find your book among the millions available online. While it might seem like just a technical detail, it's actually a fantastic marketing tool that can broaden your book's reach, boost your sales, and connect you with your ideal readers.

After you've put so much of your heart and soul into creating the perfect story, you do not want to neglect the power of your metadata. You want to call attention to what makes your book special, and make sure that everyone who might be interested in reading it will know that it exists. In this article, we'll dive into some often-overlooked aspects of metadata that can really make a difference in getting your book noticed and boosting your sales.

There are often many questions that arise around the topic of when to publish a book. What's the best time of year to publish for your particular genre? Is there a right time and/or a wrong time? Does it make a difference? 

The truth is that there's no magical formula for determining when the prime time is to publish books of different genres, but we do have some clues based on sales data and industry trends. We've compiled a helpful list below for you to use in planning your next book, highlighting some of the most popular genres for each month of the year.

Are you doing everything you can to promote your book and your brand? Maybe you've got an author website, a blog, a newsletter, and social media profiles across all the platforms. It could be that you've done a few local book signings and gotten some good reviews. You may even have gone so far as to create a book trailer. You're doing all the right things, but is there more that you can do? 

Book conventions, fairs, and festivals are popping up everywhere these days! No matter what kind of book you've written, there's a group of fans out there just waiting to dive into something fresh and exciting. These events are fantastic opportunities for both readers and authors. Readers absolutely love meeting their favorite authors and stumbling upon new books. Meanwhile, authors get the chance to showcase their work and grow their author brands.

Some of you may be seasoned pros at these events, but if you're a newbie just starting out, you might be curious about what to expect. We've put together a handy list to get you ready. Even if some tips seem like common sense, it's easy to overlook the basics when you're off on a new adventure!

If you’ve been creating content—whether blog posts, social media updates, or podcast episodes—you may already have the building blocks for a compelling book. Transforming your content into a book is a great way to share your ideas, build your credibility, and really connect with your audience on a more personal level.

This guide is here to help you, from taking a fresh look at your existing content to turning it into a polished manuscript and getting it ready for publication. With a little creativity and organization, you can transform your work into a book that resonates with readers and serves as a lasting testament to your expertise.

Updated: April 24, 2025

There are tons of book-related events coming up this year, and we want to keep you up to date on when and where you can find them! Book festivals can be extremely beneficial for self-published authors aiming to broaden their audience, connect with experts in the industry, and gain knowledge about the current publishing landscape.

Self-publishing your book is quite an accomplishment, but unless you printed something deeply personal that’s just for you or a gift for someone close, you want everyone to buy and read your book. As an indie author, marketing is a huge part of your job, and IngramSpark has many resources to make that easier. One of our newest opportunities is Title Discovery Promotion.