It’s hard to believe that Ingram Content Group's print-on-demand (POD) technology has been around for over 20 years. This technology was the brainchild of Ingram's then chairman and CEO, John Ingram, hoping to solve the problem of being out-of-stock of publisher’s deep backlist titles. In those days, publishers would deem titles out-of-stock if sales didn’t warrant a trip back to the printer. With demand from retailers and libraries going unfulfilled, Ingram thought there must be a better way.
Before you can determine how much to discount your book you need to consider your ideal sales channels. Will you make it available online, in physical stores, or both? Do you plan to make it available in libraries, chain stores, indie bookstores, or all of the above? Your discount will depend on how and where your book is going to be available. IngramSpark allows you to change your discount, but you still need to understand how book discounts work.
You've written a great book, set up your printing and distribution, made it available online and—good news—it's selling! Now you want to sell it to brick-and-mortar stores but aren't sure how to get it on their shelves. You might also be wondering about the difference between independent vs chain bookstores. Is there a difference in how you should approach them? Here's what you need to know.
In the past, getting independent booksellers to shelve self-published books was a difficult prospect. Indie sellers were reluctant to sell self-published books, based on the old bias that self-published meant poor content or poor quality. But that was then and this is now. Not only have self-published authors upped their game when it comes to content, but the quality of self-published books is highly competitive with those of traditionally published books. So just how do you go about selling your book to independent bookstores?
You could sell more of your books if you'd answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their own problems, learn something, improve themselves, or be entertained than they do about your book. However, if you can show them how reading your book helps them achieve these things, you are likely to increase your book sales and revenue, so let's cover how to target your book's audience.
Everyone who self-publishes needs to know what an ISBN is. ISBN stands for International Standard Book Number, which is exactly what it is; an identification number, similar to any SKU number you would find on other things you buy such as a box of cereal or a pair of shoes.
Over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD). With change or advancements in any industry comes doubt, confusion, and misinformation. While the book industry has embraced digital printing, there are still common misconceptions about POD.
This past year, I have traveled almost 70,000 miles all over the country talking to authors and publishers about getting their books published with IngramSpark. No matter the type of conference, the question I’m most often asked is “What’s the difference between IngramSpark vs CreateSpace?” Both IngramSpark and CreateSpace are DIY, print on demand, indie publishing platforms, so what makes them different?
One of the major benefits of using IngramSpark to self-publish your book is the distribution that is made available to indie authors. When you self-publish with IngramSpark, you have access to one of the publishing industry’s largest global print and ebook distribution networks which makes opportunities to sell your books that much greater.
I was prepared for the effort of taking my manuscript and creating a book from it, but despite all the help I had getting books produced and the ease of which they magically appear on my doorstep, it still fell to me, as a first time indie author, to get the shops to carry them. It wasn't easy, but here are some of the things that worked for me.