How Indie Authors Can Get Their Books Into Libraries

by Robin Cutler, Director of IngramSpark, originally posted on Bookworks
One of the most frequent questions I get from authors I meet at writing conferences isHow do I get my book into libraries?” So I recently posed this same question to my friend and Ingram colleague Joyce Skokut, Director of Library Collection Development who had just returned from the American Library Association (ALA) annual conference in Orlando. Joyce graciously met with the IngramSpark team to offer some insights and sage advice for indie authors in how best to get their book onto library shelves.

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Book Distribution as an Afterthought – You Still Have Options

by Robin Cutler, Director of IngramSpark
I’ve written and presented many times on the value of using print on demand (POD) as a means to get broad book distribution in bringing your book to the global marketplace while reducing your overall financial risk. This is especially a good path as a new author with a first book where the demand is unknown.

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How to Sell Your Book to Bookstores

by Cynthia Frank, president of Cypress House
Much as writing books is a passion and business for authors, selling books is a passion and the only business for independent booksellers. And while independent bookstores are known for being wonderful community gathering places with staff that genuinely care about the book industry, that doesn’t mean they can do it all for the love. They still need to sell books. Everyone has to make a living in this business, and this is what the independent booksellers need your book to be in order for both you and them to succeed in selling it.

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Three Ways Indie Publishers Sell Books

In the past, publishing books usually involved a traditional brick-and-mortar publishing house, an elite team of authors and publishers, and many high slush piles. Thankfully, that picture has evolved. There are now more independent publishers than ever, which gives more authors a chance to get their work known and potentially to realize their dreams of becoming bestselling authors. This is great news for both the author and the publisher, as it gives them opportunities to grow professionally and reach more people.

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4 Things Local Bookstores Look for in an Indie Author

If you're an independent author, chances are you've been brainstorming ways to market your book. You've probably heard that it's possible to consign or sell your book to local bookstores. While this may seem like an intimidating concept, it's actually a common way for authors to get their books on shelves.

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The Magic of Print On Demand (POD)

by Robin Cutler
It’s hard to believe that Ingram Content Group's print on demand (POD) technology is approaching its 20th birthday. This technology was the brainchild of Ingram's chairman and CEO John Ingram, hoping to solve the problem of Ingram being out-of-stock (OS) on publisher’s deep backlist titles. In those days, publishers would deem titles OS if sales didn’t warrant a trip back to the printer. With demand from retailers and libraries going unfulfilled, Ingram thought there must be a better way.

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